Wednesday, October 30, 2019

Analysis of Music and Lyrics Essay Example | Topics and Well Written Essays - 750 words

Analysis of Music and Lyrics - Essay Example This song begins with the background of Joy, laughter and merry making on the occasion of Mammy Jinny’s Jubilee or her 2nd year of being an Octogenarian, i.e. 82 years of age. Then they realise that Mammy Jinny is turning 82 and they are very happy to know that. As it turns out to be in the later verses of the song, it becomes a day of celebration, with people coming over with gifts to greet Mammy Jinny and wish her a happy birthday. The singer urges the audience, i.e. the other members around him to sing and dance because â€Å"This is Mammy Jinny’s Day†. He is boisterous and in high spirits asking the girls to hurry up and come along to see the â€Å"sweet birthday cake† that took nearly ten people to bake. The other singer says to count the candles and see if there are only eighty two. He also asks how he would like to have a cake like that baked for him someday. Then the most interesting part begins where the singer narrates that every time the doorbel l rings, there’s some guest or well wisher who is waiting with gifts and presents for Mammy Jinny. From the second verse onwards the lyrical narrative transits into the finer aspects and deeper details of the celebrations. The brand new red bandana that Mammy Jinny is wearing is looking bright and pretty just like Mammy Jinny who seems to be in an elated state. She stood all the while near the door with a smile on her face as the guests and well wishers kept pouring in. Despite being so aged, she still had the energy and spirit of a young woman and greeted everyone with a smile. The narrator is enthusiastic and asks if the people care for some music and dance, then they should â€Å"put their glad rags and come along†. The song is on a high note towards the end with an urge and a temperament to sing and dance with music. History: The song Mammy Jinny’s Jubilee was written almost a century ago in 1913 by Lewis F. Muir (music) and L. Wolfe Gilbert (words). This so ng was written and recorded in 1913, and was a song characteristic and contemporary of its time. Some other recordings of its time are as follows: â€Å"The Band Played On† by Dan W. Quinn, â€Å"After the Ball is over† by George J. Gaskin, â€Å"Paddle your Own Canoe† by Arthur Collins and Bryon G. Harlan. The song like most others by Collins and Harlan Duo represents the African American thought and lifestyle. Similar to our chosen song of â€Å"Mammy Jinny’s Jubilee†, the songs portray the day to day events and emotions of a particular community; they depict tastes and perceptions of different occasions and the way they are celebrated by the African American people. As can be seen from the sheer mirth and joy reflected through the composition and lyrical verses of the song, it shows the importance, love and affection that are showered on the elderly members of the community. A feeling of brotherhood and sharing of common joy is seen through enth usiastic participation of the community members in Mammy Jinny’s eighty-second birthday. They all sing together and bring gifts for Mammy Jinny, and talk about how merrily she greets the guests each time every year, by standing at the door with a smile on her face and a rare energetic burst of youthful spirit even at such an age. Relationships to other music of the time: Some of the other compositions by Lewis Muir and L. Wolfe Gilb

Monday, October 28, 2019

Dostoevsky and Franzen Essay Example for Free

Dostoevsky and Franzen Essay Fyodor Dostoevsky is indisputably one of the greatest writers of his time, and arguably of all time. He earned this status not only by being an unmatched story teller- writing novels so gripping that they are hard to put down- but by infusing his dramas with timeless comedy, poignant social commentary, insightful psychology, and universal philosophical inquiries. His extremely in-depth character development allows for unlimited societal references that every reader can relate to. A most common feeling expressed among readers is that he puts into words what they have always thought about, but never had the words- or the sharp observation- to express. A similar feeling is created by Jonathan Franzen, whose novel, The Corrections, is a bestseller, and not only on account of its hilarious banter and piercing insight. The Corrections is widely hailed as an epic masterpiece that perfectly brings to light the problems of materialism, technology, and alienation in American culture. This is perhaps even more impressive because he is British and not American. Franzen has risen quickly to the top, and The Corrections will continue to be read for many years to come. Though their personal beliefs are entirely different, Franzen and Dostoevsky address many of the same questions regarding family. The psychological breakdown of relationships between family members is key and not only addresses psychology, but also society. Both authors utilize the family as a microcosmic representation for society, and Dostoevsky’s 1880 novel, The Brothers Karamazov, the last of Dostoyevsky’s famous and well-regarded novels, is the best example of this tactic. The Brothers Karamazov begins with a brief family history. The patriarch, Fyodor Karamazov, has three sons (Dimitri, Ivan, and Alyosha) by two different women. Fyodor, preoccupied with hedonistic debauchery, sends his sons to various relatives to be taken care of. Dimitri and Fyodor become enemies as soon as Dimitri is old enough to realize that his father not only has taken no responsibility for him, but is also withholding his inheritance left to him by his dead mother. The feud intensifies when they both fall in love with Grushenka, a woman of notoriously poor reputation. Dimitri, though vengefully abhorrent of his father, has inherited Fyodor’s taste for wine and women. Ivan, the second oldest, is a brooding intellectual, and Alyosha, the youngest, has moved to the monastery under the well-respected Father Zossima. Smerdyakov, the fourth and illegitimate son, is Fyodor’s cook. Smerdyakov is anti-social and epileptic, but loves to talk about philosophy with Ivan. Understandably, Dimitri is blamed when Smerdyakov murders Fyodor, because of the â€Å"overwhelming facts† against him. Ivan loses his mind when he realizes that he is more to blame than the innocent Dimitri, because he subconsciously encouraged, and even hoped for the murder, and Alyosha leaves the monastery on Zossima’s instructions. The Karamazovs forcefully confront the reader with the timeless questions of family. Is love entitled or earned? Are children unconditionally innocent? Are children obliged to love and respect their parents despite neglect and abuse? â€Å"Even while The Brothers Karamazov insists on the innocence of children, it also undercuts this idea, showing how children can be sinful even while they suffer†¦the tension between childhood innocence and childhood guilt is at the very heart of the novel†¦they resemble another category of natural victims, the peasants†¦Ã¢â‚¬  (Hruska, 472) It is not only the idea of children that is representative of a larger social construct, but nearly every character. Alyosha is the devout Christian. He believes wholeheartedly in the good of human kind and Christ. He is honest, loyal, and compassionate. He is not just a person of faith- he embodies faith. He has faith not only in God, but also in humanity. Though not representative of Dostoevsky himself, Alyosha is an extremely sympathetic character, designed to uphold the principals of faith and Christ against all opposition- and Dostoevsky’s representation of opposition is not slight, but in fact, very thorough. Ivan represents doubt and rationality. His intellectualism is both his strength and his eventual downfall. Though brilliant, it is precisely his doubt that drives him to madness. He is a respectable character, but he is ultimately unsuccessful, exhibiting Dostoevsky’s view on where the path of doubt leads. Fyodor Pavlovich is obviously deplorable and pathetic. He is selfish and greedy. He seeks nothing but pleasure at all costs and is completely uncaring, except, presumably, for Grushenka. He believes that his recognition of his own disgraceful behavior frees him not from outside condemnation, but from true inferiority. His illegitimate son, Smerdyakov, becomes the manifestation of all that is impure in Fyodor. The Lambert family in The Corrections, though lacking in murderous rivalry and unbridled sensuality, is equally disturbing, if only because of its realism. â€Å"We are talking about the family values of the House of Atreus, the Brothers Karamazov, the Mafia, and the Manson Gang. † (Leonard, 6) While Alfred loses his body and mind to Parkinson’s, his wife, Enid, tries desperately to reunite the family for Christmas. The oldest, Gary, is well off and living with his own wife and children in an affluent area of Philadelphia. Denise, the middle child, is a successful and beautiful young chef. Chip is a failed screenplay writer, a failed boyfriend, a failed professor, and a failed son. The Corrections, then, addresses not only the gap between generations, but also the grasp of one on the other. The flyaway children who feel themselves wronged return like boomerangs to the parents whose business it has always been to stamp out errancy†¦ (Leonard, 9) Both Dostoevsky and Franzen push the reader’s limit for sympathy with their extremely flawed, but perhaps forgivable characters. The reader is forced to examine the limits of redemption from greed and â€Å"base† behavior, both in society and in the family. In both novels, the reader is ultimately compelled to forgive any sin where repentance is present. In The Brothers Karamazov, for example, it is easier to forgive Dimitri’s aggression and lies because of his genuine sincerity, while his father, a victim of cold blooded murder, does not evoke the slightest feelings of sympathy, aside, maybe, from sheer pity. In The Corrections, Chip is likable despite his follies not only because of his self-deprecation, but because he has moral principals. Contrary to his brother, Gary, who has a wife, children, and a steady job, but a very capitalistic mindset and a depressed, numb state of living. Denise is a competitive workaholic but is genuinely confused, and the reader his hoping for her salvation because she is so desperately isolated. The novel shifts from a condemnation of the contemporary American materialism to the possibility of family (and, by implication, human) forgiveness. The narrative has been dallying with philosophical questions, but now it lingers†¦I cannot say whether Franzen could have pulled off this miraculous redemption of his story had he not so cruelly set up his Lamberts as crass sinners, but I was sorry it took him so long to acknowledge their capacity for decency†¦(Sayers 23) Perhaps the biggest difference between these two novels is the philosophical dissonance between Dostoevsky and Franzen. While Dostoevsky’s characters clearly represent specific and largely unchanging ideals, Franzen’s creations are muddled and confused. They resemble a deer in the headlights of post-modern America, racing inside, but paralyzed by the chaos of the situation, and unable to move in either direction. Interestingly, though Dostoevksy was a staunch advocate of deep faith while fairly exploring doubt, his ultimate message when is comes to family is far less optimistic than the obviously anti-religious Franzen. This is perhaps dependent on the opposing characters’ abilities to change. Since Dostoevsky’s characters remain of largely the same beliefs and convictions throughout and in spite of their life-changing experiences, they are incapable of true metamorphosis. Franzen’s initially detestable Lambert family is eventually redeemed by each character’s inner-changes, which leads ultimately to a realistically cynical, but still heart-warming loyalty to one-another. The only character who doesn’t change for the better is Alfred, who simply loses his mind, and though the reader is respectful of his work ethic, he is obviously the yoke of the family, whose death is seen as ultimately positive for his wife and children. There is a sense of triumph by the end of the novel, when Enid, who initially looked like an idiot compared to Alfred, is really just in need of independence, and proves to be a lot smarter than she seems. If anyone in The Corrections is radically transformed—and all of them are turned like sucklings on a spit— its Enid at age seventy-five. When Alfred at last is safely dead, she puts on her sudden freedom like a jaunty hat. (Leonard, 8) When the charismatic and brilliant defense attorney asserts the child’s right to demand proof that he should love his father, the audience wholeheartedly approves and supports him, even so far as to applaud despite the judge. The audience, like a Shakespearean chorus, representing the author’s prediction of the reader’s reaction, is totally in favor of Dimitri’s salvation despite full knowledge of past offenses. The reader blames his father for raising a violent deviant. Franzen, on the other hand, provokes a feeling of pity for Enid that makes the reader want to scold her children, understandably irritated though they may be, for not treating their mother with more kindness. The result is a surprising one. Franzen, the postmodern critic of just about everything, takes the route of sympathy and even optimism. His characters change for the better in a very real way. They don’t proclaim that they have decided to devote themselves to God, they have no fear of damnation, they just genuinely have tried and succeeded in improving their relationships. Dostoevsky is focused much more on religion, for a variety of justifiable reasons, but his characters are less fluid. Though each of his characters transforms throughout the novel, it is only by way of rigorous philosophical inquiry. Franzen’s characters, on the other hand, are merely growing up. Enid does not plan to improve her life when her husband dies- she just does. It is a natural progression as opposed to a constant battle fought with violent imagery and empty threats. Franzen frees his characters from every limit set by Dostoevsky- especially God and the fear of moral judgment. The result is not a depressing tale of a family who does not feel an obligated loyalty to one another. On the contrary, the Lambert family transforms only for love. They are not motivated by religion or society. They simply learn to love one another for no other reason than their shared DNA. This is far more optimistic than the picture of a family according to Dostoevsky, because it is universally attainable. SOURCES Hruska, Anne. The Sins of Children in the Brothers Karamazov. Christianity and Literature 54 (2005): 471-495. Parenthetical Citation Leonard, John. Nuclear Fission. Rev. of The Corrections, by Jonathan Franzen. New York Review of Books 20 Sept. 2001. Parenthetical Citation Polka, Brayton. Psychology and Theology in the Brothers Karamazov. Journal of Literature and Theology 5 (1991): 1-24. Parenthetical Citation Sayers, Valerie. Caffeinated Realism. Commonweal 21 Dec. 2001: 23-24. Parenthetical Citation

Saturday, October 26, 2019

Effects of Prior Knowledge on Generative Tasks Essay -- Philosophy Cre

Effects of Prior Knowledge on Generative Tasks The creation of new ideas plays an important role in the growth of any society. Inventions such as the telephone and automobile have provided the tools for increased levels of communication and widened the access to information. While the modern generation may view these inventions as staples of our society, at the time of their conception they were viewed as revolutionary new concepts. Yet, were they truly revolutionary or were they an extension of prior knowledge? Large proportions of new ideas are based on the properties of an existing concept (Marsh, Ward, & Landau, 1999). Without the concept of the phonograph, for example, we may never have had the benefit of 8-tracks, audio cassettes, or compact discs. These creations, while separate in their levels of advancement, are all based on the initial notion of recorded sound. Researchers recognize the benefits of prior knowledge as adaptive to survival. The fact that humans are able to learn and apply information from previous experience assists in reasoning, problem solving, and comprehension of our environment (Smith, Ward, & Schumacher, 1993). Without the use of prior knowledge it would be impossible to advance cognitively. The benefits notwithstanding, the use of prior knowledge also has the potential of limiting, or constraining, the creative process (Marsh, Bink, & Hicks, 1999; Marsh, Landau, & Hicks, 1996; Marsh, Ward, et al., 1999; Smith, et al., 1993). The theoretical construct of structured imagination proposes that new ... ...iness that expects creative results from its associates. Society may believe an invention is truly revolutionary when, in fact, the creation is most likely a mere extension of a previous thought. References Marsh, R. L., Bink, M. L., & Hicks, J. L. (1999). Conceptual priming in a generative problem-solving task. Memory & Cognition, 27 (2), 355-363. Marsh, R. L., Landau, J. D., & Hicks, J. L. (1996). How examples may (and may not) constrain creativity. Memory & Cognition, 24 (3), 669-680. Marsh, R. L., Ward, T. B., & Landau, J. D. (1999). The inadvertent use of prior knowledge in a generative cognitive task. Memory & Cognition, 27 (1), 94-105. Smith, S. M., Ward, T. B., & Schumacher, J. S. (1993). Constraining effects of examples in a creative generation task. Memory & Cognition, 21 (6), 837-845.

Thursday, October 24, 2019

Infection control Essay

1.1 Bacteria are one celled micro-organisms that get their nutrients fro their environment to live eg: The human body. Bacteria causes infections and can reproduce either inside or outside the body. Viruses are pieces of nucleic acid (DNA or RNA) wrapped in a thin coat of protein. Viruses need to be inside living cells to grow and reproduce. They do not survive long unless they are inside a living thing eg: person, plant or animal. This is called a host. Fungi are multi celled plant like organisms. They can not make their own food, instead getting their nutrition from plants, people and animals. Parasites may be protozoa, yeasts or multi cellular organisms like fungi or worms, that live inside or on their host to obtain nourishment without providing any benefit to their host. 1.2 Bacterial infections – sore throats (tonsillitis, strep throat), ear infections, pneumonia Viral infections – Chickenpox, Measles, Flu, HIV Fungal infections – Athletes foot, Thrush Parasitical infections – Scabies, Malaria, Legionnaires Disease, Dysentery, Ring Worm 1.3 Infection begins when an organism successfully ‘colonises’ by entering the body, growing and multiplying. 1.4 Localised infection is an infection that is in a specific part or region of the body, while Systemic infection in one that affects the whole body, usually travelling by blood or lymph. 1.5 Inadequate hand washing, not wearing PPE, not following proper food preparation guidelines, lack of risk assessments, and staff not following procedures and incorrect disposal of waste are all poor practises that may lead to the spread of infection. OUTCOME 2 UNDERSTAND THE TRANSMITION OF INFECTION 2.1 Most micro-organisms require food, warmth, moisture, oxygen and time in orger to grow and multiply. 2.2 An infective agent my enter the body by inhalation, ingestion or sexual transmition. The infective agent may enter on the hand or other parts of the body where there are cuts or sores or broken skin. 2.3 Common sources of infection can include direct skin to skin contact, body fluids, human waste and blood. Droplets can be produced by coughing or sneezing and be carried through the air or dust. Infections can also be carried in water or with via contact with animals. 2.4 Transmition of infective agents can be direct, for example person to person, or indirect eg: by water, food, animals or in the air. 2.5 Key factors that make infection more likely are if someone has low immunity, s in young babies, children or the elderly, People who already have low immunity because of other health problems, or if you have open cuts or wounds and come in to contact with an infected person.

Wednesday, October 23, 2019

Discussion of the four types of budgeting system

In Business terms if we talk about budgeting it is the ability of a manager to plan and allocate the available funds to different departments of the organization. This enables the organization to efficiently allocate the funds to more productive areas and cut back expenses from the less productive areas.This includes utilization of assets to generate income and public relationships. Normally budgeting is done by accountants, financial experts and representative of the respective department whose budget is being formed (Wisegeek, n.d, n.p)In daily life also budgeting is an effective way to determine the monthly living expenses keeping in view the bills of previous month. Say for example if an individual is earning $4,500 per month, by deducting his known bills from this amount before they even come, he can forecast his household budget, now instead of assigning fixed dollar amounts he can assign percentages to the rest of the sundries (Wisegeek, n.d, n.p).A successful budget is neithe r too strict nor too lenient but a balance between the two extremes because there are some expenses which are to be paid in full so it should be the strict side of the budget. In organizations, each and every department should know their upper limits on spending.The reason of forming a periodic budget is to have a clear cut view of the limits in term of expenditure (Wisegeek, n.d, n.p).Another view in budgeting is that not every project can be assigned a fixed dollar amount because an organization cannot forecast each and every expense and here comes the lenient side of the budget in which we are working with the percentages.Also there is always the chance of unexpected which requires immediate attention, so in that case if an organization or individual has fixed his budget he they would not be able to change or reallocate it. So what accountants and financial experts do is that they regularly adjust the figures according to their needs (Wisegeek, n.d, n.p).When the inflow of income is greater than the outflow most of the people negligent about budgeting, but those who have formed a practical budget and they follow it can survive even greater financial setbacks (Wisegeek, n.d, n.p).Traditional (Incremental) BudgetingTraditional or incremental budgeting is the most common type of budgeting used today, which includes forecasting for the whole year and no change is bought in the whole budgeting period. Because of simplicity and easy coordination traditional approach is mostly liked by the organizations (lmmattersonline, n.d, n.p).Imperative approach now a day is criticized from modern organizations. They say that this type of budgeting no longer serves the needs of organization, because mostly budget is timed incorrectly (for too long or for too short) period, depends on wrong measures (too basic or too composite), also too stiff in changing global environment and some times too political (which shows that benefits are only derived by upper management)If we look at the time period of traditional budgeting its fixed and specific, normally starting at the beginning of a fiscal year. The forecasted values of the budget also remains same during the whole cycle of the budget, the process of forecasting values is done keeping in view the values from the previous budget and the expectations are also made by looking at them.Finally the determination of goals is done by the top management, which is then communicated to lower management for implementation (lmmattersonline, n.d, n.p).The advantages of traditional or imperative budgeting approach are that it is easy to form, simple to manage and easy to evaluate. Furthermore every one’s goals are clear and accountability can easily be done (lmmattersonline, n.d, n.p).On the other hand disadvantages of traditional or imperative budgeting approach are that is unable to cater the needs of modern organizations and that the decision making during the year becomes difficult because of inflexibility in budget (lmmattersonline, n.d, n.p).Zero Based Budgeting (ZBB)Zero based budgeting (ZBB) is an alternate of traditional budgeting approach mostly used by government or not for profit organizations. Using this approach means that managers have to justify all expenditure and not only the changes from previous year. The benchmark for this approach is zero rather than last year’s budget (accountingformanagement, n.d, n.p).If we compare zero based budgeting (ZBB) with the traditional or imperative budgeting approach, in incremental approach the managers start from the last year budget and then add or subtract according to the predicted needs, taking last year’s budget for granted as baseline, while on the other hand zero based budgeting approach requires considerable documentation from the managers to justify the budget (accountingformanagement, n.d, n.p).Which not only includes the master budget document but also the decision packages showing all the activities of the part icular department ranked according to their importance and the cost of each activity should also have to be determined.Top executives then cross check the decision packages and cut back the expenses from less important areas (accountingformanagement, n.d, n.p).Zero based budgeting (ZBB) is considered to be a good approach; the only issue with it is the number of times the review is carried out. As this approach is quite time consuming and too costly to justify on an annual basis, also that annual reviews become mathematical and the purpose of budgeting is lost (accountingformanagement, n.d, n.p).For some managers zero based budgeting (ZBB) is quite helpful for others it is nothing but the wastage of resources like time and money. So it’s up to an individual what he chooses? (accountingformanagement, n.d, n.p).The advantages of zero budgeting approach (ZBB) are that the resources are utilized properly, and the identification of need and benefits become justified. ZBB also lead towards cost effective ways. It helps to identify inflated budgets and then helps the service oriented organizations to identify their output.The decentralization is also one of the benefits which increases the motivation of staff and gives them the message that they are also accountable for their actions (accountingformanagement, n.d, n.p).

Tuesday, October 22, 2019

effiecent freeway driving essays

effiecent freeway driving essays To what extent is a crime a hate crime? Arent all crimes to some extent hate crimes? Should the consequences for a crime committed against a minority be more than that for one against a white person? The purpose for classifying a crime as a hate crime might be to raise awareness in the public to the intolerance against minorities but I believe the punishment should fit the crime and not the reason for the crime. To a certain extent, I agree that a greater punishment is warranted in a hate crime but is one person more valued than another? If you stabbed someone, you should be charged with assault regardless of who the victim is that you stabbed. By elevating certain crimes to hate crimes, we are saying we value certain people over others and I believe this is exactly what we are trying to avoid. By fostering an atmosphere of tolerance towards all groups of people and by becoming more aware of tensions between groups, we can probably combat this issue of discrimination on a more long term basis. It is not fair to punish someone for what they are thinking or for whats in their head. The reason for the crime should not be a factor in how they are punished. You should be punished for the crime itself and not your reason. For example, if you steal a bike from the kid down the street because he hurt your sister or because he is black, you have still stolen the bike. The reason is secondary and the punishment should be for stealing a bike. Overall, obviously, hate crimes are not to be tolerated. However, to place a greater value on certain groups of people would be contrary to the environment we as a society are trying to create. ...

Monday, October 21, 2019

Cesare Beccaria Essays - Penology, Criminology, Criminal Law

Cesare Beccaria Essays - Penology, Criminology, Criminal Law Cesare Beccaria Cesare Beccaria is one of the most famous criminal justice theorists of all time. He lived from 1738 to 1794. He was the eldest son of an Aristocratic Family and was educated in a Jesuit school. His fascination with philosophy lead to him a bunch of friends who soon formed a group called the academy of fists. This group focused their attention on reforming the criminal justice system. This group exposed Beccaria to many great philosophers, who encouraged his work. One to his motivators was a philosopher named Pietro who was in favor of the idea protesting against torture to obtain confession for the law and justice system. As well as many other injustices going on such as, the wrongfully used discretionary power of judges, using personal connections to get lighter sentences and capital punishment. This point of view won the backing of many other great European Emperors and philosophers. By 1770 Beccaria had gained recognition from all over the world and political positions in Italy. Beccarias work touched on two distinct arguments of position. He described and pushed the point of reforming the criminal justice system. He also realized that very few studies had been done on research and reform in the system. He agreed with two philosophers theories: social contract and utility. In retrospect to social contract Beccaria pointed towards punishment as justified only to defend the social contract of citizens and to make sure that all persons followed this standard. In regards to utility Beccaria stressed that the method of punishment selected should be one that helps the public. In his efforts to direct the justice system he discovered that some philosophers had two principle theories justifying punishment. Number one on the list was retributive approach, which states that punishment should be equal to the crime. In other words an eye for an eye. This method falls into a revengeful style of punishment. The second theory was Utilitarianism approach, which states that the punishment should increase the happiness in the world. Meaning that the punishment should reform the criminal. Beccaria takes a utilitarian stance. He truly believes that punishment should deter others from acting in the same manner. This punishment should also take place quickly. The sentencing should be in a speedy manner. This will connect the crime and the punishment in the convicts mind making a clear connection between crime and punishment equaling. Swift punishments will have the greatest impact on deterring others. He also feels that severe punishments are pointless and will loose the initial effect that they intended. Becarria believes that dueling can be eliminated if laws would protect the persons feelings of insult and lose of honor. Punishment should equal the crime point blank, out of all the crimes treason is the worst, because it breaks down the social contract. Followed by violent acts against person and or their belongings. The most effective way to stop crime is to reward good doings in the community, increase education and make simple laws that every one can understand. Becarria believes that capital punishment is not the best deterrent. He says that long term imprisonment is the key to deterrence. People value their right of life more than anything else. Capital punishment should be preformed only if it benefits the public and is truly needed depending on the situation. Capital punishment fails to deter determined criminals from committing extreme crimes. Keeping people on lock down is more deterring then taking their life. Perpetual slavery is more affective and deterring than capital punishment. Beccaria believes that the justice system can be improved. His research had shown that capital punishment is not deterrence. It does more harm to the world than good. Perpetual slavery is the best deterrence the world had in its option. Criminals should be punished by methods that deter not vengeance. If these methods that Becarria has presented are used the rulers of the world will receive long lasting fame as peacemakers.

Sunday, October 20, 2019

Cognitive Dissonance Definition and Examples

Cognitive Dissonance Definition and Examples Psychologist Leon Festinger first described the theory of cognitive dissonance in 1957. According to Festinger,  cognitive dissonance  occurs when people’s thoughts and feelings are inconsistent with their behavior, which results in an uncomfortable, disharmonious feeling. Examples of such inconsistencies or dissonance could include someone who litters despite caring about the environment, someone who tells a lie despite valuing honesty, or someone who makes an extravagant purchase, but believes in frugality. Experiencing cognitive dissonance can lead people to try to reduce their feelings of discomfort - sometimes in surprising or unexpected ways. Because the experience of dissonance is so uncomfortable, people are highly motivated to try to reduce their dissonance. Festinger goes as far as to propose  that reducing dissonance is a fundamental need: a person who experiences dissonance will try to reduce this feeling in much the same way that a person who feels hungry is compelled to eat. According to psychologists, our actions are likely to produce a higher amount of dissonance if they involve the  way that we see ourselves and we subsequently have trouble justifying why our actions didn’t match our beliefs. For example, since individuals typically want to see themselves as ethical people, acting unethically would produce higher levels of dissonance. Imagine someone paid you $500 to tell a small lie to someone. The average person probably wouldn’t fault you for telling the lie- $500 is a lot of money and for most people would probably be enough to justify a relatively inconsequential lie. However, if you were paid only a couple of dollars, you might have more trouble justifying your lie, and feel less comfortable about doing so. How Cognitive Dissonance Affects Behavior In 1959, Festinger and his colleague James Carlsmith published an influential study showing that cognitive dissonance can affect behavior in unexpected ways. In this study, research participants were asked to spend an hour completing boring tasks (for example, repeatedly loading spools onto a tray). After the tasks were over, some of the participants were told that there were two versions of the study: in one (the version the participant had been in), the participant was not told anything about the study beforehand; in the other, the participant was told that the study was interesting and enjoyable. The researcher told the participant that the next study session was about to start, and that they needed someone to tell the next participant that the study would be enjoyable. They then asked the participant to tell the next participant that the study was interesting (which would have meant lying to the next participant, since the study had been designed to be boring). Some participants were offered $1 to do this, while others were offered $20 (since this study was conducted over 50 years ago, this would have been a lot of money to participants). In actuality, there was no â€Å"other version† of the study in which participants were led to believe the tasks were fun and interesting- when participants told the â€Å"other participant† that the study was fun, they were actually (unknown to them) speaking to a member of the research staff. Festinger and Carlsmith wanted to create a feeling of dissonance in participants- in this case, their belief (that lying should be avoided) is at odds with their action (they just lied to someone). After telling the lie, the crucial part of the study began. Another person (who appeared to not be part of the original study) then asked participants to report on how interesting the study actually was. Results of Festinger and Carlsmiths Study For participants who were not asked to lie, and for participants who lied in exchange for $20, they tended to report that the study indeed wasn’t very interesting. After all, participants who had told a lie for $20 felt that they could justify the lie because they were paid relatively well (in other words, receiving the large sum of money reduced their feelings of dissonance). However, participants who were only paid $1 had more trouble justifying their actions to themselves- they didn’t want to admit to themselves that they told a lie over such a small amount of money. Consequently, participants in this group ended up reducing the dissonance they felt another way- by reporting that the study had indeed been interesting. In other words, it appears that participants reduced the dissonance they felt by deciding that they hadn’t lied when they said the study was enjoyable and that they really had liked the study. Festinger and Carlsmith’s study has an important legacy: it suggests that, sometimes, when people are asked to act in a certain way, they may change their attitude to match the behavior they just engaged in. While we often think that our actions stem from our beliefs, Festinger and Carlsmith suggest that it can be the other way around: our actions can influence what we believe. Culture and Cognitive Dissonance In recent years, psychologists have pointed out that many psychology studies recruit participants from Western countries (North America and Europe) and that doing so neglects the experience of people who live in non-Western cultures. In fact, psychologists who study  cultural psychology  have found that many phenomena that were once assumed to be universal may actually be unique to Western countries. What about cognitive dissonance? Do people from non-Western cultures experience cognitive dissonance as well? Research seems to suggest that people from non-Western cultures do experience cognitive dissonance, but that the  contexts  that lead to feelings of dissonance might differ depending on cultural norms and values. For example, in a  study  conducted by Etsuko Hoshino-Browne and her colleagues, the researchers found that European Canadian participants experienced greater levels of dissonance when they made a decision for themselves, while Japanese participants were more likely to experience dissonance when they were responsible for making a decision for a friend. In other words, it seems that everyone does experience dissonance from time to time- but what causes dissonance for one person might not for someone else. Reducing Cognitive Dissonance According to  Festinger, we can work to reduce the dissonance we feel in several different ways. Changing Behavior One of the simplest ways to address dissonance is to change one’s behavior. For example,  Festinger explains  that a smoker might cope with the discrepancy between their knowledge (that smoking is bad) and their behavior (that they smoke) by quitting. Changing the Environment Sometimes people can reduce dissonance by changing things in their environment- in particular, in their social environment. For example, someone who smokes might surround themselves with other people who smoke instead of with people who have disapproving attitudes about cigarettes. In others words, people sometimes cope with feelings of dissonance by surrounding themselves in â€Å"echo chambers† where their opinions are supported and validated by others. Seeking Out New Information People can also address feelings of dissonance by processing information in a  biased way: they may look for new information that supports their current actions, and they might limit their exposure to information that would make them feel greater levels of dissonance. For example, a coffee drinker might look for research on the benefits of coffee drinking, and avoid reading studies that suggest coffee might have negative effects. Sources Festinger, Leon.  A Theory of Cognitive Dissonance.  Stanford University Press, 1957.  https://books.google.com/books?isbn0804709114Festinger, Leon, and James M. Carlsmith. â€Å"Cognitive Consequences of Forced Compliance.†Ã‚  The Journal of Abnormal and Social Psychology  58.2 (1959): 203-210.  http://web.mit.edu/curhan/www/docs/Articles/15341_Readings/Motivation/Festinger_Carlsmith_1959_Cognitive_consequences_of_forced_compliance.pdfFiske, Susan T., and Shelley E. Taylor.  Social Cognition: From Brains to Culture. McGraw-Hill, 2008.  https://books.google.com/books?id7qPUDAAAQBAJdqfisketaylorsocialcognitionlrGilovich, Thomas, Dacher Keltner, and Richard E. Nisbett.  Social Psychology. 1st edition, W.W. Norton Company, 2006.  https://books.google.com/books?isbn0393913236Hoshino-Browne, Etsuko, et al. â€Å"On the Cultural Guises of Cognitive Dissonance: The Case of Easterners and Westerners.†Ã‚  Journal of Personality and Social Psychology  89.3 (2 005): 294-310.  https://www.researchgate.net/publication/7517343_On_the_Cultural_Guises_of_Cognitive_Dissonance_The_Case_of_Easterners_and_Westerners White, Lawrence. â€Å"Is Cognitive Dissonance Universal?†.  Psychology Today Blog  (2013, Jun. 28).  https://www.psychologytoday.com/us/blog/culture-conscious/201306/is-cognitive-dissonance-universal

Saturday, October 19, 2019

Church of Scientology Essay Example | Topics and Well Written Essays - 1250 words

Church of Scientology - Essay Example The Church of Scientology International was established by L. Ron Hubbard in 1954. Groups connected with Scientology consist of Applied Scholastics, Association for Better Living and Education (ABLE), Citizens Commission on Human Rights, Concerned Businessmen of America, Hubbard Dianetics Centers, Narconon or Criminon, Religious Technology Center, Sterling Management Systems and The Way to Happiness Foundation. Issuing ventures include New Era Publications, Bridge Publications, Inc. and Freedom magazine. The Church of Scientology developed from the inspired mastermind of Lafayette Ronald Hubbard. He was born in 1911 and he spent a lot of his childhood on his grandfather's Montana farm while his parents served overseas in the U.S. Navy. Throughout the 1920's, Hubbard began to visit his parents in Asia, where he gained knowledge about Taoism, Buddhism and other eastern beliefs. Hubbard afterward developed a profession as a science fiction writer and declared to have traveled all around the world. He supposedly received near deadly injuries in World War II and developed his distinctive hypothesis of science and philosophy while curing. These findings were later exposed to the public in his book, Dianetics. In 1954, Hubbard constructed the Church of Scientology to support his thoughts and techniques as a religious group. His books and church reached globally, while Hubbard became an enigmatic recluse. He died in 1986, after spending the majority of his last years wandering around silently on his ship. (Jacob, 2003). The Sea Organization frequently known as Sea Org was established in 1967 by L. Ron Hubbard. Orgs, for example "Los Angeles Org", are semi-autonomous unions which staff themselves as they see fit. The Sea Org is a more devoted, more influential group inside Scientology which completely staffs the superior Orgs. The Advanced Organization of Los Angeles, for example, is teamed up by Sea Org members. Even as every Org implements rules and manages penalizing dealings in its own area of the bigger organization which is the CoS, Sea Org members grasp the uppermost jobs. The Sea Org is often characterized as the leaders of Scientology, equally in terms of control in the organization and devotion to the cause. Scientologists seeking to move forward within the organization are encouraged to unite the Sea Org, which occupies dedicating their full time to Scientology missions in exchange for meals, berthing and a so-called honorarium. Members sign a contract pledging their faithfulness to Scien tology for the next billion years, consigning their future life span to the Sea Org. The Sea Org's motto is the Revenimus. (William Sims Bainbridge, 1980). However, the Church of Scientology teaches that mankind is everlasting and celestial. Man is cool, calm and collected to three extents including soul or "thetan", mind "an accumulation of all experiences in multiple lives" and body "the temporary and physical dimension". God is an indistinct perception. Scientology describes the Supreme Being with phrases such as infinity and the all ness of all. Engrams are the unaware mental metaphors that we record in our imprudent mind that have negative causes on our present and future lives. They are studied from our past lives, prenatal incidents, early infancy and stop us from recognizing our godly nature plus experiencing a

Globalization and Its Main Characteristics Essay

Globalization and Its Main Characteristics - Essay Example Reich (1998) defined globalization as â€Å"a process through which events, decisions and activities in one part of the world can come to have a significant consequence for individuals and communities in quite distant parts of the globe (Reich, 1998, p.5). It is the process through which economies, societies, and cultures are exchanging their resources for mutual benefits. Moreover it is the process which integrate global network of political, technological, economical and cultural ideas through communication, transportation, and trade. In short, globalization is an effort to bring all the people in this world under one umbrella. This paper analyses the different characteristics of globalization. Globalization succeeded in bringing many social, political and economical changes in the world. It is intended for decreasing the gap between; rich and poor, different religious beliefs, different political and social ideologies etc. Poor countries may have many resources, but they may not have the infrastructure or technological expertise to exploit it. Globalization can help such poor countries to mobilize their resources more effectively with the cooperation from rich countries. For example, it is quite possible that oil resources are available in many of the poor countries. However these countries may not have the technological expertise or financial abilities to explore oil in their coastal regions. Rich countries can help such poor countries in exploring oil resources in their territory as a result of globalization. Thus, both the countries will be benefitted from their mutual cooperation. It is illogical for a poor country to keep their valuable natural resources untouched wh ile striving for progress. According to Lauder et al (2006), many people tempted to think globalization as the â€Å"process of transportation of jobs, ethnic and cultural composition of nations etc from one country to another† (Lauder et al, 2006, p.32).

Friday, October 18, 2019

A Contrastive Study between English and Arabic Prepositional Phrases Essay

A Contrastive Study between English and Arabic Prepositional Phrases - Essay Example This problem also has pedagogical implications, as a better understanding of the problems faced by students during translation can enable teachers to better address the problem. This study could therefore prove useful in the field of language education, particularly for teaching EFL to Arab students.Ho-Abdullah & Hasan’s (2009) study also examined issues concerning English prepositions when translated into Arabic and vice versa. However, it was concerned solely with the preposition explaining how its translation reflects the use of different conceptual mapping domains. Moreover, this study only involved 75 Iraqi secondary school students, so it was focused on the translation difficulties faced by Arabic speaking students when translating from English into Arabic. In Habash’s (1982) earlier study on the use of English prepositions by Arab students, the errors made in using prepositions were categorised according to their number of occurrences. While this is useful, agai n the focus was on teaching English to Arabic students in order to improve their English. Moreover, the analysis of translations was based on existing and formal written work rather than under experimental conditions.This study attempts to compare and analyze English and Arabic prepositional phrases in terms of their functions, uses, order and meanings. It also attempts to illustrate similarities and differences between English and Arabic prepositional phrases as not every prepositional phrase.... This includes difficulties related to pronunciation (Al-Saidat, 2010), various reading difficulties (Patil, N.d.), and so on. This study will be concerned with difficulties encountered in translating prepositional phrases. The preposition is a key component of the prepositional phrase so the difficulty in translating the latter is often due to difficulty with the preposition itself. The difficulty of translating prepositions from English into Arabic can be illustrated by the contrast between and . Whereas suggests a position, suggests a movement, but in Arabic, would be used in both cases, so Arabs may find it difficult to differentiate between them. The Arabic thus has a much wider domain for its usage, and it can also be used for expressing , , , etc. On the other hand, Arabic prepositions are purely spatiotemporal prepositions whereas English prepositions actually function as either proper prepositions, substantive-derived locative (directional) adverbs, or as particles (Lindstrom berg, 2010, p. 23). Hence, the English concept of a preposition is wider in scope than in Arabic. The nature of the errors tends to be errors of omission, substitution, or redundant usage. Prepositions also pose a problem for machine translations in translating English noun phrase into Arabic (Shaalan et al., 2004) so the problem is not unique to human translation. Also, the problem is by no means peculiar to Arab students. English prepositions are notorious for being problematic for many EFL students. As Pittman (1966 in Mickiewicza, 1993, p. 181) remarked, â€Å"Among those who teach or learn the English language, prepositions have earned a reputation for difficulty if not downright unpredictability†. The main

Fresh Foods versus Canned Foods Essay Example | Topics and Well Written Essays - 500 words

Fresh Foods versus Canned Foods - Essay Example People are also responsible for what they eat and know the impacts of food types towards their bodies. This essay is objected to compare and contrast the differences between canned foods and canned foods in order to demonstrate the point-by-point format of compare and contrast essays. Fresh foods are the foods that are ready for human consumption in their natural conditions, while canned foods undergo various processes to be prepared for consumption by humans. The main differences of fresh and canned foods are their nutritional and dietary benefits, flavors, costs, and quality. The major difference between the two foods is flavors. Fresh foods have great taste and flavor as compared to canned foods, since they keep their natural conditions when eaten. This is because canned foods are added with other chemicals to their natural conditions, or some nutrients reduced, making them to lose flavor. However, it is logical that fresh foods retain the great taste and flavor due to the time it is prepared for it to be consumed. Fresh foods such as fruits retain their natural taste and flavor, as compared to canned foods where they either lose or increase flavor and taste as can be noticed during consumption. When comparing the fresh and canned foods, there exists another difference of cost. Fresh foods are much cheaper than canned ones. This is because canned foods incur extra costs for processing and packaging them into branded tins and papers.

Thursday, October 17, 2019

The impact of Corporate governance and on Corporate strategy Essay

The impact of Corporate governance and on Corporate strategy - Essay Example been a number of definitions for corporate governance, though, it implies as a misunderstanding of companies and the procedures practiced for the assurance of business proceedings preventing the benefit of involved groups such as the investors. It characteristically centers to alleviate the agency predicaments which may occur whilst possession and administration of the business is divided. Such problems can be diminished by means of numerous measures like the internal controls, oversight of administration or boardroom, regulatory oversight, compensation and incentive arrangements and external audits. (Segrestin & Hatchuel, 2008) According to Vinten (2004) corporate governance relies upon administrative functioning and the concern of communal accountability, the socio-cultural and ecological aspect of corporation practice, and authorized and moral exercises concerning the investors, consumers and shareholders of corporations. Comprehending the inference of corporate governance seems to increase significance amid transnational workforce, policy makers, industrialists, stakeholders and associated businesses. On a worldwide level, drive in the direction of incorporated commercial procedures and a free economy is being made available through globalization. Local organizations require competition with multinational firms in such situations. Corporate governance points towards the strategies and course of actions practiced by the corporations for achieving positive purposes, business goals and visions regarding investors, workers, patrons, dealers and various regulatory interventions and the society in general. Th e function of corporate governance is to make best use of investors prosperity beside endeavors to attain proper profits for them. By itself, corporate governance bears propositions for the corporate communal accountability of corporations. (Collin, 2007) According to North (1990), institutions are structured out of the humanly restraints that occur as a result

Compostion article Essay Example | Topics and Well Written Essays - 1000 words - 1

Compostion article - Essay Example Researchers have presented that basic research literacy courses are not appealing to students, and they usually have negative feelings towards it. The Human Resources Development in Canada had expressed that employers have found skills developed through research courses as vital for work (as cited in Shipwright et al., 2010, p. 574). The researchers were burdened of this need, and thus aimed to enhance learning in the said courses through the use of an online graphic novel called Citizen Researcher (CR). Through this multimedia, they intend to stimulate the students’ interest in research. Guided by these goals, there are four research questions formulated for this study: (1) What impact does CR have on students’ perceptions of their research literacy skills?; (2) What is the students’ level of satisfaction with the course content, design delivery method and learning activities?; (3) What are students’ experiences with CR?; and (4) What are the strengths, c hallenges and barriers associated with this new model of course delivery? (p. 576). These are ventured in order to determine the effects of the technology in the students’ learning. Although research literacy courses may be boring and irrelevant to students, utilization of an online graphic novel to arouse their interest and assist in their learning needs may be seen to be of benefit. Details of the said study, through its methods, results, conclusions, strengths and limitations, et cetera, are reviewed and analyzed in order to appreciate the significance of such endeavor. Review and Analysis I. Methods A descriptive study using surveys and interviews was conducted among 18 full-time undergraduate students in 14 programs, who were attending post-secondary college in a large city (p. 576). Three surveys were made, one demographic, and pre-post Research Literacy Competency surveys. The demographic survey provided a profile for the learners, including their reading habits and In ternet skills. The Research Literacy Competency survey conducted before exposing the respondents to the multimedia is used as baseline data for the Research Literacy Competency survey completed after they have utilized the CR. The post-CR exposure survey contained three open-ended items to ask participants for their opinions and suggestions regarding the multimedia. The tools used for both pre- and post Research Literacy Competency surveys are reported to be valid by the Cronbach alpha, and thus said to be reliable. All these mentioned measures are based on self-reports of the learners. Individual telephone interviews which lasted for 10 to 20 minutes, and participated by seven students, were made in order to better understand their experiences with the CR. The interviews utilized a structured guide, then they were taped and transcribed. II. Results and Conclusions The results of the pilot study show and further verify the conclusion of previous literature that using the multimedia yielded satisfactory experiences and it became an instrument to learn research literacy skills (p. 581). Learning the importance of critical thinking is reported by the students, and activities in the CR reinforced key concepts in research. There is also a noticeable significant increase in scores from the pre-course survey as compared to the post-course survey, which is evidence that the multimedia is effective in enhancing the knowledge of the respondents. Although there are positive results,

Wednesday, October 16, 2019

The impact of Corporate governance and on Corporate strategy Essay

The impact of Corporate governance and on Corporate strategy - Essay Example been a number of definitions for corporate governance, though, it implies as a misunderstanding of companies and the procedures practiced for the assurance of business proceedings preventing the benefit of involved groups such as the investors. It characteristically centers to alleviate the agency predicaments which may occur whilst possession and administration of the business is divided. Such problems can be diminished by means of numerous measures like the internal controls, oversight of administration or boardroom, regulatory oversight, compensation and incentive arrangements and external audits. (Segrestin & Hatchuel, 2008) According to Vinten (2004) corporate governance relies upon administrative functioning and the concern of communal accountability, the socio-cultural and ecological aspect of corporation practice, and authorized and moral exercises concerning the investors, consumers and shareholders of corporations. Comprehending the inference of corporate governance seems to increase significance amid transnational workforce, policy makers, industrialists, stakeholders and associated businesses. On a worldwide level, drive in the direction of incorporated commercial procedures and a free economy is being made available through globalization. Local organizations require competition with multinational firms in such situations. Corporate governance points towards the strategies and course of actions practiced by the corporations for achieving positive purposes, business goals and visions regarding investors, workers, patrons, dealers and various regulatory interventions and the society in general. Th e function of corporate governance is to make best use of investors prosperity beside endeavors to attain proper profits for them. By itself, corporate governance bears propositions for the corporate communal accountability of corporations. (Collin, 2007) According to North (1990), institutions are structured out of the humanly restraints that occur as a result

Tuesday, October 15, 2019

Cystic Fibrosis Transplantaton Research Paper Example | Topics and Well Written Essays - 2000 words

Cystic Fibrosis Transplantaton - Research Paper Example CF is inheritable and live threatening genetic disorder mostly experienced at the Northern European parts .To develop the disorder, one must inherit faulty gene from both of your parents this is by inheriting one set defective CFTR gene from the mother and the other from the father The disease is transmitted in a recessive way with chromosome 7. (Bush, 2006 ) It is caused due to anomaly in the cells producing mucus. A defect in CFTR gene causes the cystic fibrous, that alters the core function of the protein responsible of movement of salt and water in and out of body cells. (Komaroff, 2005)Through the scientific discovery transmembrane conductance regulator, called cystic fibrosis has greatly improved the understanding of the disorder and its diagnosis also showing the disease’s complexity. The study of the diseases started in 1946 but a fulgurating progress has been discovered in the recent years. (Hopkin, 2010). Cystic Fibrous is common inheritable genetic disease within the Caucasian people in the U.S.A. From the research done the disease affects mostly the Northern European ancestry, although it too experienced at the parts of Hispanics, Native Americans. and some African-American the genetically inheritable diseases is affecting about 1 person in 17,000 African American,1 in 31,000 Asian American and large population affected being 1 in 2,000 to 3,5000. Cystic Fibrosis is an inherited disease that causes severe damages to the lungs, liver, sex organs, sinuses, pancreases, intestines, and sinuses. The disease is characterized by the buildup of sticky, thick mucus. (Moss, 1991) Cystic Fibrosis is inherited diseases of the sweat glands and mucus. The mucus clogs the lungs as a result the breathing systems is affected and the mucus catalyze the growth of bacteria .Respiratory problem signs include breathlessness a stuffy nose, wheezing, a persistence in coughing and a decreased exercising ability

Monday, October 14, 2019

A Strategic Analysis of Apple Essay Example for Free

A Strategic Analysis of Apple Essay Apple Inc. is an American based multinational corporation. It focuses on designing, selling and producing consumer electronics, software and personal computers. Its main product lines are; the iMac, iPhone, iPad and the iPod. Founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Since then Apple Inc. has been one of the most innovative and competitive organisations in the technology industry. There have been significant ups and downs in the history of Apple. Throughout this, it kept its legacy of introducing new technology to the market. It is believed that over a hundred countries use Apple’s products. Boston Consulting Group (BCG) ranks the company as the most innovative company for the last 8 years running. It is important for an organisation like Apple to remain competitive in the industry for its survival. Apple has been working extensively to introduce new products and ideas since its inception. Apple has transformed its business segment over the last decade. This began with the launch of the iPod in 2001, increasing profitability and creating growth. Apple further enhanced their profitability by expanding the operating segment, launching the iTunes store, and more recently through the acquisition of ‘Beats’. NPD Group (2012) found 63% of digital downloads run though Apple. The major turnaround occurred in 2007 when the company launched an Internet enabled smartphone (The iPhone). This started the golden era of  profitability and technological expansion for Apple. Apple has penetrated most of the developed countries, and even reached saturation point in Europe with its high end products including iPhone and iPad. It is yet to make a significant impact in the developing countries including China and India, which has around 36.8% of the worlds population. The research firm IDC (2013), found Apple’s market share for androids in China was only around 7%, below Samsung and Levono Group. 1.2 Research Aims Alfred Chandler (1962) defined strategy as The determination of the basic long-term goals of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals.† In order to analyse the firms’ strategic position we will further this research into three sections. The first, looking at the impact of the environmental factors. This will be done using a PESTEL analysis, as well Porters’ Five Forces model. Secondly we will consider the strategic capability of Apple by using a SWOT analysis. Finally analysing Apple’s innovation and internationalisation strategy in more detail. Concluding by offering recommendations for Apple and its competitors. 2. Environment Analysis 2.1 PESTEL Analysis It is important for every organisation to identify the impact of environmental analysis on its business operations. Apple is currently operating in more than 100 countries, meaning external factors have a significant impact upon the company. Identification and constant monitoring of these factors is important to minimise the effect they have on Apple. 2.2 Political Apple Inc. Form 10-K (2013) stated that approximately 63% of the Apple’s revenue comes from countries other than America. Thus the political  environment of various countries will significantly impact the revenue of Apple. The current political unrest in Crimea and the annexation to Russia from Ukraine could affect Apple’s sales, due to USA and Russian relations. In 2013 Apple sold approximately 1.6 million iPhones in Russia making it an important market for Apple. It is important for Apple to continuously monitor this situation in respect to their sales in Russia. China is now the worlds largest market for smart phones with 26.5% of all smart phone shipments, Forbes (2012). As shown below. For Apple to enter the Chinese market, a joint venture must be set up with a Chinese partner. This led to Apple joining with China Mobile. Apple’s market share has grown by 1% in the last quarter of 2014. This has led to Apple now being the 5th largest vendor of androids in China. 2.3 Economic The analysis of the global economy is of vital importance. During a period of recession such as the one just seen, disposable income falls, and unemployment rises. Apple’s product could be seen to be a luxury product, where quantity sold declines as income falls. This may lead to a fall in sales for Apple. However, during the recent recession Apple’s sales increased. Asymco (2011) Report below: The graph shows how Apple maintained continual growth in revenue over the ’09 period and onwards. Although its product may be seen as luxury, Apple managed to differentiate its product from competitors, and so created an increased demand. Additionally, with a depreciation of the dollar, the purchasing power of parity in foreign countries improves, and so Apple’s products become relatively cheaper. This led to an increase in international sales. 2.4 Socio- Cultural Factors The social life of an individual has significantly changed over the past  decade due to the revolution brought by a rapid expansion of social media such as Facebook, Twitter, and LinkedIn. These social media networks have their own applications on iPhone. This gives users both business and consumers, a good medium to communicate with friends, family and business contacts. Apple has shaped modern culture by doing such, and this has increased demand for its product. Furthermore, Apple has entered the media market by the commercial linking of consumer products, with the iPod and through the launch of iTunes. This made a significant impact on 12 to 35 year olds using such products to enhance their social lives. 63% of digital downloads occur through iTunes, which gives Apple a dominant position in this market. By staying up to date with the changes Apple can increase its demand for both product. 2.5 Technological Technological factors are instrumental to the success of Apple. As one of the leading innovators in a technological industry, Apple must stay at the forefront of new developments. Steve Jobs was well aware of this: ‘Innovation distinguishes between a leader and a follower,’ (The innovation secrets of Steve Jobs, 2001.) This led to Apple’s first steps, transitioning from a computer manufacturer to a leading technology company. This occurred through the iPod and more recently the iPhone and iPad. There was an awareness to develop new products as well as operating systems, which made the total range of compatible products attractive to consumers. KPMG’s Technology Innovation Survey (2013) found that the US is most likely to find a disruptive breakthrough in technological advancements, contrary to beliefs a few years ago. However, China is close behind, with 24% of the votes believing China will see the next disruptive breakthrough in innovation. Either way, Apple must be very aware of what competitors are producing. If they do not utilise advancements in production or ICT revolutions they will be left behind. 2.6 Environmental There is now a greater awareness on a global scale to reduce emissions and become more environmentally friendly. Laws and regulations in United States have changed and this has made manufacturers responsible for recycling their waste. For this purpose Apple has established domestic recycling facilities which will help the Company to recycle its waste in United States and to follow the rules and regulations. Apple has communicated its willingness to adopt a green production process in order to protect the environment. This may enhance its credibility in the local and international markets. Apple Website (2014) ‘We want to leave the world better than we found it.’ We aim to ‘create not just the best products in the world, but the best products for the world.’ Clearly Apple are making conscious steps to lead the way in becoming a green company, and to mold with the changing views of the population. 2.7 Legal Apple operates in more than 100 countries and the legal environment faced by the technology giant is of utmost importance. Apple has filed various lawsuits in court for violations of intellectual property rights (IPR) . Protection of IPR and patents will significantly impact revenue and future profitability. One of the most famous cases is where Apple won a $1.05 billion lawsuit against Samsung, showing the importance of the Legal system in the US. Furthermore, Apple is subject to international laws, policies and procedures. To compete in the Chinese market, Apple has ventured with China Mobile. Apple must continuously work alongside laws and regulations to maintain its brands equity. Operating in such a vast number of countries increases revenue, but leads to the arduous task of keeping up to date with all laws in all countries. 3. Porter’s Five Forces Michael Porter developed this Five Forces model, which is used as a tool for companies to analyse business strategies. The use of the forces can determine the intensity and the attractiveness of the industry, reflecting the profitability of the industry. 3.1 Threats of New Entrants If market entry is easy, and barriers to entry low, then the competition in a market will be much greater. There are a number of factors which limit the ease of entrance. In the PC and mobile phone industry, the market has high levels of competition, and so threat of new entrants isn’t high. Apple has managed to gain very high levels of brand loyalty with its customers. Apple emphasise RD and product innovation, which satisfies consumer demands. Apple also benefits from economies of scale, linking its production of different goods and services together. Finally, Apple has set up manufacturing plants in China where the labour and costs of production are cheaper. These factors all create high barriers to entry for new competition. Therefore, the main threat is between existing competition developing products to match that of Apple, and not from new entrants. 3.2 Threats of substitutes The more similar a substitute is to an Apple product the less power Apple has. This reduces Apple’s ability to charge higher prices. In the Mobile phone, PC, and Tablet industry there is a huge variety of products available. This puts Apple under constant pressure. For example, Apple’s flagship device, the iPhone, has rivalry from various smartphones, such as Samsung’s’ Galaxy S4 and HTC. The major reason for Apple’s success is due to its superior quality of product, along with brand recognition. This has made Apple the most valuable smartphone brand (The Worlds Most Valuable Brands Forbes. 2014). Apple must endeavor to maintain this brand loyalty to reduce the threat of substitution and charge to premium price for the products. 3.3 Supplier Power Apple has a few key suppliers for some of its components, such as Foxconn. Foxconn could use this fact to their advantage, and exhibit higher  bargaining powers. Apple uses its rival Samsung to produce the chips for their iPhone’s. This reliance on Samsung gives them great deal of bargaining power. Supplier power is slightly reduced due to the sheer size of Apple’s business, enabling them to force lower prices by buying in large quantities. Over the years, Apple has developed unique alliances with suppliers helping to streamline the supply chain. Alliances with music partners and software companies such as AT T has helped to increase the revenue base of the Company, without increasing the powers of suppliers. Steve Jobs was a known to be a control freak, and focused on reducing the bargaining power of suppliers from the use of vertical integration. 3.4 Buyer Power The bargaining power for most Apple consumers is low. Apple fanatics are willing to pay premium prices for Apple goods. In the case of the Mac laptops, the price is almost double of that of its rivals. Consumers are willing to pay this for both the name and the superior quality of the product. The vast number of Apple consumers has reduced their power to lower the price of Apple products. Apple’s goal should focus on reducing the consumers bargaining power. It has tried to do this by developing products specifically for consumers needs and wants, enabling them to charge a higher price. Griffin Consulting Group (2012) find that there are high switching costs for customers who want to change software or hardware which again reduces the bargaining power of customers. 3.5 Rivalry between Competitors The PC and Mobile industry is very competitive, with a large number of similar sized firms. Rivalry in this industry is seen by; aggressive pricing, rapid product innovation, intensive marketing, and after-sale services (Forbes Website, 2012). This is used to add value to the product. Apple tries to differentiate its product from its competition. It implements a focus strategy, only developing a few products and targeting them for the need of the customer. Steve Jobs was quoted saying this: People think focus means saying yes to the thing youve got to focus on. But thats not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. Im actually as proud of the  things we havent done as the things I have done. Innovation is saying no to 1,000 things, (Apple Worldwide Developers Conference, 1997). For example, iPhone’s are targeted to consumers rather than businesses. Macintosh computers are targeted to creative professions such as designers and photographers. By doing this Apple has stayed competitive in a highly rivalrous market. 4. SWOT Analysis Apple The SWOT analysis of Apple will be used to evaluate the strategies with respect to its strength weaknesses opportunities and threats. Apple needs to further strengthen its strategies in order to attain benefits from the opportunities that exist in the environment. Below is the SWOT matrix, followed by a more detailed analysis of a few key points. Strengths Customer Loyalty Leading Innovator Strong Financial Performance Brand Reputation Retail Stores Strong Marketing Team Patent And IPR Protection Weaknesses High Price Incompatibility With Different Operating systems Decreasing Market Share Long Term Gross Margin Decline Opportunities High Demand Of iPad and iPhone iTV launch Application Processors Growth of Phone and Tablet Market Acquisition Of Smaller Firms. Strong Growth of Mobile Advertising Market Increasing Demand for Cloud Services Threats Technology Changes Increase In Supplier Prices Foxconn Workers’ Pay Levels Price Challenge From Samsung Android OS growth New Competitors. 4.1 Strengths Apple has won the award for being the leading innovator in the world BCG (2013). Apple’s core competency has helped it to establish itself as the most innovative company in the last decade. The fact that the RD expenditure of Apple in the year 2013 was approximately $4,475 million, which is approximately 30% of its total operating expenditure. Thus it is evident that the amount of RD expenditure helps the Company to remain leading innovator in this technology industry. By being the leading innovator, Apple has established a strong base of loyal customers. ‘Once Apple always Apple,’ is the phrase which is used by the customers of Apple and there is always strong interest and demand at new product ranges. The expansion of Apple into other product categories like iTV and other media will further increase customer loyalty. Apple expects its existing customers to use iTV, which will be more technologically advanced than its existing products. A strong marketing team has made Apple products famous among its customers. Last year it spent $933 million on advertising Forbes (2014.) Through the marketing of the products it is able to sell at a higher price compared to its competitors. Due to these factors the brand reputation of Apple is immense compared to its rivals, such as Microsoft and Samsung. Forbes (2013) valued Apple at $104 billion, whereas its rivals Microsoft and Samsung had brand values of $56.7 and $29.5 billion respectively. This shows the strength of Apple with respect to brand reputation and this is helping Apple  to increase its revenue and profitability over all these years. Apple controls its retail distribution by exclusive sales from its own network. Apple stores provide a higher quality customer service experience. Knowledgeable staff helps the customers, who increase the brand equity and thus increases the sales for the Company. They average Apple store size has increased by 3,000 square feet to 10, 500 square-feet. The average revenue per store of this is $50.2 million, Fox Business (2014). These stores are one of the best when it comes to sales per square feet, and this is a great strength for Apple. Finally, Apple is currently the leading company with a market capitalisation at the end of the fourth quarter of approximately $504 billion. This is due to the strength of their financial performance over the past few years. Apple’s cash balance is approximately $14.25 billion and their Balance Sheet shows an asset base of $207 billion in 2013, from Ychart (2014). Apple is therefore in a strong position to respond to most competitive threats. 4.2 Weaknesses One of the major critics about Apple products is that it is much more expensive than other comparable devices in the market. Fierce competition in the consumer product market is a disadvantage for Apple, as consumers can choose similar lower priced products. As well as this critics dislike the incompatibility with different operating systems. Products, particularly desktop and laptop computers manufactured by Apple only use its own operating system and thus the software and hardware are interdependent on each other. Critics argue consumers would rather buy products from various vendors, which is possible with Windows’ products. Apple computers are dependent on the growth of Apple’s OS, which could prove to be a disadvantage. If technological growth is limited then this will affects Apple’s ability to increase its market share in different industries. The market share of Apple has decreased over the past few years due to Android’s growing popularity, as it is a free operating system. It was  estimated that in 2014 the market share of Apple in smartphone industry would remain at 14.9%. Now it is expected to decrease to 14.4% in the year 2018, due to growth in the sale of the Windows’ phone. Thus it is important for Apple to improve on its technological advancement, including making more innovations with its operating system. More exclusive Apps on Apple could improve market share for Apple. Finally there has been a long-term gross margin decline for Apple. The major reason for the decrease of Apple’s margin is the increase in its cost of sales. In 2012 the gross margin was around 44%. This has significantly decreased in 2013 to around 38%, and thus shows that Apple needs to decrease its cost of goods in order to increase the gross profit margin in the long term. 4.3 Opportunities IDC (2014) found that 87% of connected device sales by 2017 would be from tablets and smart phones. Apple with its own product has the capability to produce and innovate technology in this sector to increase its market share. Apple has launched iPad mini 2 and the demand has been increasing for this tablet. Samsung has launched its Flagship smartphone S5 during 2014, and hence people are eagerly waiting for the new generation of the iPhone 6. This will considerably help it to further increase its market share and revenue over the next year. One of Apple’s opportunities is to increase its diversity of products through acquisitions. In the last 18 months alone Apple has acquired over 24 companies Tech Crunch (2014). Most recently acquiring Beats for $3.2 billion from Dr. Dre. There are a lot of new firms in the technology market, which are developing new products and features, which Apple can acquire. Due to the fact that these are patented features, Apple can get them through external acquisitions. Apple’s ability to purchase or negotiate will help to continue its long-term growth. A future revenue stream, which Apple has tried to utilise, is the increasing  demand for cloud services. IDC (2014) predicted that IT cloud services will reach $46.4 billion in 103, expected to increase to over $107 billion by 2017. This equate to a compound annual growth rate of 23.5%, fives times that of the industry. The Cloud based services offer huge potential revenue stream for Apple. Finally, Apple’s iTV product is a major innovation, to its product range and will support the Apple TV, which will help its penetration into the TV market. Furthermore, this will also diversify the portfolio of the Company and will further increase revenue and profitability along with the brand equity in the technology industry. 4.4 Threats Apple manufactures its products with the help of Foxconn. The wage level of Foxconn workers has tripled in recent years. This has led to rising costs for Apple. Further still, Samsung has asked Apple to pay more of its processing chips in its iPhones. The reliance on these suppliers has meant a rising cost level for Apple. Apple needs to identify more suppliers of processing chips, which should help it to decrease the overall costs. This in turn will improve their profitability and reliance on other companies. The technology sector is experiencing rapid technological changes. This puts Apple under severe pressure to launch new products and features with new devices. Inability to do such will lead to failure. Apple over the years has introduced new products and services, which is helping it to stay ahead of its competitors. Soon it will face fiercer competition and innovation is key for survival. Apple is facing a threat from the Android’s rapid OS growth. The free operating system for smartphones Android is the most widely used operating system. Approximately 80% of the smartphones shipped in 2013 were based on Android. Therefore it is important for Apple to further increase the innovations by introducing new features in their operating system. This will help to maintain or grow their market share in years to come. 5. Apple’s Strategies When considering the strategies that Apple had adopted it is important to consider how these strategies arose and the direction in which it moved the company. This is key in determining how the company can now move forward and pursue new goals. Apple was found to be the leader in innovation for the last eight years running by Boston Consulting Group. When considering how Apple has become the company it is today, it is vital to talk about the innovation strategy that Steve Jobs implemented, and now more recently how, Tim Cook is moving the company forward. In this section we will also look at the use of a diversification strategy, which was implemented at the same time. The last strategy covered is an internationalisation strategy adopted by Apple. 5.1 Innovation Strategy Freeman and Soete (1997) defined innovation as the ‘The first commercial application or production of a new process or product.’ It involves the conversion of a new knowledge into a product or services and then the implementation of this. It can take two different forms; technology push, or market pull. The former is created by new knowledge and understanding from technologists or scientists. The latter is caused by the pull of consumers in the market, leading to innovation. Before Steve Jobs turned Apple around John Scully decided that cost leadership strategy was vital. He did believe in a differentiation strategy as well, however he failed at differentiating Apple’s products from the leading rivals. This led to Steve Jobs taking control of the company and redefining the direction of Apple. He believed that innovation was the key to success. The industry was driven by low prices and expanding capabilities, so Jobs decided to innovate and at the same time differentiate Apple’s product from the market. In 2001 this with achieved with the revolutionary new product of the iPod. This allowed music to be stored on a  small device holding thousands of songs. From here, iTunes was developed. Compatibility between this and other software allowed the iTunes store to become highly profitable. With Apple growing rapidly, Steve Jobs continued with this successful strategy. The advertising campaign ‘think different’ developed in 1997 has been at the core of Apple’s strategy. By being highly innovative, he achieved extremely differentiated products and ideas from their rivals. The iPhone was just this, and by being the first smartphone it has left competing androids in its wake. From one innovation to another, Jobs set up the App store allowing applications to be downloaded to a phone. This vastly increased the range of activities that this smart phone could do. More recently with an economic downturn the need for a cheaper Mac like product was developed, which could target consumers in a slightly lower price range. This led to the creation of the iPad. This was an example of consumer pull innovation Apple has used. Finally, the iCloud which is a highly innovative product, allows customers to sync all Apple products using a network called the Cloud. This has been crucial in reducing the ability of consumers to switch between products, giving Apple the power to charge premium prices. This is an example of technology push innovation, an area Apple has specialised in. Most companies adapt to external environment and change strategies accordingly. Apple changed and drove these external factors. Focusing on innovation and by creating fashionable designs, Jobs changed socio-cultural factors, instead of adapting to them. The iPhone, iPad and iPod created a change in the culture, and the design of these was appealing, as well as technologically advanced. This has been a key factor in Apple’s Success. 5.2 Internationalisation Strategy Rui et Al (2008) defined internationalisation strategy as ‘The process by which a firm sells its good and services outside of its domestic market. They do this by both technology and managerial capabilities.’ Apple’s products are used in over a hundred countries. It is clear that Apple has  used an internationalisation strategy to its advantage by dramatically increasing its consumer market. In fact 63% of Apples revenue comes from outside of America. The product iPhone in Europe has almost reached saturation point. Apple’s internationalisation strategy is a Global one which standardises its products. The only modification is the power source. Apple’s engineering design and manufacturing is now controlled by one source, which is where it differentiates from its competing computer manufacturers. Apples engineering and design developers come up with ideas for products in the US, but then two large IT solution brans, Foxconn and Invetec manufacture this product. Manufacturing occurs in China and this is due to lower labouring costs. The use of this internationalisation strategy has been influential in driving costs down and so improving profits. More recently Apple has targeted the Chinese market with the release of the iPhone 5C. Apple has been working to extend its market share in the Chinese telecom industry, which is the world’s biggest telecom market with a subscription base of more than 1.01 billion in the mobile phone industry. This shows the potential significance of the Chinese telecom industry. A large market share of this industry would mean a significant increase in its profitability for Apple. Apple started to concentrate in the Chinese smartphone market in the last few years and have seen significant increase in its revenue from this market. According to the Annual Report of Apple for the year 2013, the revenue from the Chinese market has increased from 7% of its total revenue in 2011 to around 15% of Apple’s total revenue in 2013. This shows how significant an increase from the Chinese economy could be for Apple’s future. In accordance with the needs of the Chinese consumers, Apple identified innovation was needed to develop a new product for this market, and so launched the iPhone 5C. Apple also succeeded to negotiate a partnership with China Mobile, which is the number one operator in the Chinese telecom market with over 760 million subscribers. This has given a huge advantage to Apple, as now it will be working with China Mobile to increase its market share and eventually increase the profitability of the Company. Apple has established strategic alliances with a lot of mobile operators around the world, but  this is one of its best deals due to the sheer size of China Mobile. 6. Conclusion 6.1 Recommendation The ability of Apple to stay innovative and to keep its brandy loyalty is key to maintaining its position in the market. Many of Apples own products are substitutes for older products such as the iPod. Other smartphone competition such as Samsung and HTC are growing rapidly and rivalry is increasing in the market. The ability of competitors to catch up, and potentially develop products more advanced than that of Apple is a real concern. There have been fears that Apple is becoming less innovative. Forbes (2014) ranked Apple as the 79th most innovative company, and argues that their methodology for calculation was more detailed than that of BCG. Competing companies should look to exploit this weakness. Samsung and HTC should look at investing heavily in RD in order to release more and more sophisticated products. This would undermine Apple and its core strategy, allowing for huge potential revenues to be gained. To do this Apple’s competitors would need to advertise heavily in order to reduce brand loyalty to Apple. For this reason, Apple should continue to invest heavily in their marketing team. Apple have tried to diversify their product line, but at the same time have created products which are profitable in their own right, such as iCloud and iTunes. At the same time it has created its own ecosystem where their products interlink between each other. The use of this reduces the consumer’s ability to substitute. Apple should focus on maintaining and developing this route. The use of the iTV is a positive sign of Cook identifying this opportunity. The recent acquisition of Beats for an approximated $3.2 billion, Guardian (2014), may be an indication of a change or expansion of Apple’s strategy by  Tim Cook. Apart from the headphone product, the expansion in the media market compliments the iTunes library of videos and music. This creates an ongoing revenue stream for apple, and opportunity to expand its growing sector of loyal Apple customers. Finally, one main concern for Apple is sourcing of its components. With the increasing wages of Foxconn employees Apple should look to increases its suppliers. Or, Tim Cook should follow Steve Jobs view on this, and look at continuing the vertical integration to avoid reliance on others, and so reduce supplier bargaining power. 6.2 Conclude Since 2001 and the launch of the iPod, Apple has had an era of unbelievable growth and profitability becoming the most valuable brand in the world. Clearly without Steve Job’s and Tim Cook forging a clear and strong strategic platform this profitability would not have been sustained. The internationalisation strategy has been a huge success with levels of revenue from outside the US in the billions. A focus on continued innovation and the use of rapidly developing countries such as China and India will determine the future of Apple. 7. Bibliography Apple, (2014), ‘environment / our-progress’ [online] Available at: http://www.apple.com/uk/environment/our-progress/ [Accessed 2 May. 2014]. 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Forbes (2013), ‘IDC 87% Of connected Devices Sales by 2017 will be Tablets and Smartphones’ [online] Available at: http://www.forbes.com/sites/louiscolumbus/2013/09/12/idc-87-of-connected-devices-by-2017-will-be-tablets-and-smartphones/ [Accessed 2 May. 2014]. Forbes (2013), ‘Is Apple The world’s most Innovative Company (still)?’ [online] Available at: http://www.forbes.com/sites/susanadams/2013/09/27/is-apple-the-worlds-most-innovative-company-still/ [Accessed 2 May. 2014]. Forbes (2014), ‘The World’s Most Valuable Brands’ [online] Available at: http://www.forbes.com/powerful-brands/list/ [Accessed 2 May. 2014]. Forbes (2014), ‘Who Spends More on Ads- Apple or Microsoft? Another Lesson in Quality vs Quantity’ [online] Available at: http://www.forbes.com/sites/ycharts/2012/08/02/who-spends-more-on-ads-apple-or-microsoft-another-lesson-in-quality-vs-quantity/ [Accessed 2 May. 2014]. Fox Business (2014), ‘Apple’s Retail Stores Key To Tech Giants Success’ [online] Available at: http://www.foxbusiness.com/industries/2014/01/27/apple-retail-stores-key-to-tech-giant-success/ [Accessed 2 May. 2014]. Freeman, C. and Soete, L. (1997). ‘The economics of industrial innovation’. 1st ed. Cambridge, Mass.: MIT Press. IDC (2013), ‘PC Outlook Falls As Market Increasingly Looks to Tablets, According to IDC’ [online] Available at: http://www.idc.com/getdoc.jsp?containerId=prUS24129913 [Accessed 2 May. 2014]. IDC (2013), ‘Record Smartphone Shipments Grow the Market 38.8% in the Third Quarter of 2013, Making Way For A Strong Holiday Quarter, According to IDC’. [online] Available at: http://www.idc.com/getdoc.jsp?containerId=prUS24418013[Accessed 2 May. 2014]. IDC (2014), ‘IDC Cloud- An IDC Four Pillar Research Area’ [online] Available at: http://www.idc.com/prodserv/FourPillars/Cloud/index.jsp [Accessed 29 Apr. 2014]. 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Sunday, October 13, 2019

Bartok And His Musical Language Film Studies Essay

Bartok And His Musical Language Film Studies Essay Bartoks music showed signs of a rejection of traditional tonality and growth in his individual harmonic language, giving a new rendition to tonal principles. This characteristic was very much due to the influence of Debussy, and also affected other composers such as Stravinsky. Additionally, after his several years of studying the German tradition at the conservatory in Budapest, he had picked up a manneristic sympathy towards this German late-Romantic style of composers like Wagner, Richard Strauss and Brahms. His earliest works show several stylistic influences present, for example his Piano Quintet (1904-5) which has a finale unquestionably modelled on that of Brahmss Second Piano Concerto. In time, Bartoks music was somewhat liberated from such influences due to his encounter with Magyar folk music in 1905. In spite of this, some influences remained, like the discovery of new harmonic possibilities in Debussys music which came about in 1907. Bartoks researches, which eventually encompassed the folk music not only of Hungary but the Slavic regions, Turkey, and North Africa, convinced him that the essential folk traditions were those having frequent contact with other cultures, allowing a mutually enriching exchange of ideas1. Bartoks compositional style reveals this outlook, which draws upon various, even seemingly contrasting, sources yet he manages to integrate them within a fully coherent frame while keeping in touch with his personal expression. 4.1.1 Tonal Language in his Piano Music 1 Morgan, Robert P. Twentieth-Century Music (W.W.Norton Company Inc., 1991). p.109Works like the Fourteen Bagatelles and Ten Easy Pieces were described by Bartok himself as experimental, reflecting this influence and revealing a certain affinity with Debussy like the use of parallel dissonant chords; except that the quality and colour of the dissonances in Bartoks music differs significantly from that of Debussy. Moreover, the Fourteen Bagatelles and the Ten Easy Pieces, small and early composed as they are, show stylistic homogeneity within each of the pieces and are more adventurous than, for example, the Debussy Preludes. The first composition which brings to light Bartoks research on folksong is shown in his series of piano pieces called For Children, based on Hungarian and Slovakian folksongs. Harmonies are usually simple but never predictable and conventional, making use of Aeolian, Dorian, Phrygian, Lydian and Mixolydian melodies, pentatonic and other modal tunes. Bartok comp osed three Burlesques, all of which were composed in different years, and these bring out the typical style of his development. They are slightly unpleasant in mood, with harsh clashes of dissonance and bizarre accents. In his Allegro Barbaro, he had established a complete assimilation of folk elements with authentic Magyar style, unrelated to the pianism of Hungarian characteristics found in Liszt and no signs of the impressionist keyboard music like Ravels. This work had brought out an immensely percussionistic sound through the martellato chords and the hammering rhythms. It marks Bartoks becoming of age, from whence his stylistic progress is outspoken, without trial and no going back to the earlier style in his music. He had recognized the piano as a percussion instrument, with works such as the Sonata, his Concertos, and the Sonata for Two Pianos and Percussion abiding by this idea. In his answer to a questionnaire about the Piano problem (1927), Bartok had stated the following : The neutral character of the piano tone has long been recognized. Yet it seems to me that its inherent nature becomes really expressive only by means of the present tendency to use the piano as a percussion instrument. Indeed, the piano always plays the part of universal instrument. It has not lost its importance for concert performances.2 4.2 Mikrokosmos Bartok was quite the innovator when it comes to writing what he wanted on the score, and in his Volumes of the Mikrokosmos, one might encounter special musical notation which indicate a specific sound that he had in mind such as newly devised key signatures (also including the use of two different key signatures at the same time), use of  ½ pedal, and the use of the  ¯ for the effect of harmonics, an effect generated by playing the selected keys without sounding them and producing harmonics as the other notes are played. Figure 4.1 First 10 Bars from No.102, Vol.4 2 Bartok, Bà ©la. Bà ©la Bartok Essays ed. Benjamin Suchoff. (University of Nebraska Press, 1976) p.288The first four books of the Mikrokosmos were specifically written for pedagogical reasons as they propose specific tasks which should prepare students as they take on new problems step by step in their first years of learning. Albeit this, Benjamin Suchoff had stated that: Evidence indicates that the Mikrokosmos was not conceived of as a piano method in 1926, the year of its origin, but as recital pieces to fill the need Bartok had of such material due to the increase in his concert bookings3. The exercises are supposedly put in progressive order according to technical and musical demands, although this order might be manipulated by the tutor with each individual student according to their abilities. Despite this, the value of these volumes lies not so much in the technical demands themselves, but it provides the opportunity for the player to encounter essential characteristics of twentieth-century music, for instance, harmonic practices like: bitonality, whole-tone scale, chords in fourths and major and minor seconds, or counterpoint methods such as: inversion, mirror and free canon, not to mention other devices like syncopation and irregular rhythms. 4.3 Six Dances in Bulgarian Rhythm Bartok ends his 153 pieces called Mikrokosmos with a set of six dances which he composed and dedicated to the British pianist Miss Harriet Cohen. As the title suggests, they are comprised of dances with folk flavour dominant throughout, containing a variety of rhythms commonly found in Bulgarian folk music. Bartok had already made use of the Bulgarian elements in No.113 and No.115 from the fourth Volume of Mikrokosmos, and he aptly named them Bulgarian rhythm I and Bulgarian rhythm II. This rhythm is frequently found in folk music from Bulgaria, and refers to a rhythm in which the beats within each bar are of dissimilar length, so that the subdivisions of each beat change in number. This set, all composed with quavers as the main beat, would therefore represent the Bulgarian rhythm grouped like this: qzzz qz qzz- corresponding to the time signature of 4+2+3/8, although the whole set of these last six dances exhibits a wide variety of possible groupings. The different rhythmic groupin gs give each of the dances a contrasting character, but still give a sense of a unified work, mostly due to a chromatic characteristic appearing in each piece and the fact that all six dances are full of energy. Figure 4.2 3 Suchoff, Benjamin. History of Bela Bartoks Mikrokosmos from the Journal of Research in Music Education, Vol. 7, No. 2 (Sage Publications Inc., 1959) p.196The first dance opens with a mildly temperate mood, but still full of life as it introduces the main theme. The dance is polymodal, based mainly on the E-Phrygian/Lydian scale, occurring in the two main elements present, which are the melody (Fig. 4.2) using notes of the E-pentatonic scale and the accompanying scalar ostinato passages based on the E major scale (Fig. 4.3). Figure 4.3 This first dance makes consistent use of the 4+2+3 Bulgarian rhythm throughout the piece, and is the only work from the set of six that has the most distinct tempo changes. A variation of the main folk motif (Fig. 4.2) occurs in the slower section marked Meno Vivo (Fig. 4.4), which builds up towards a transitional energetic area, leading to yet another calm variation of the main theme with a sense of direction leading towards the closing of the dance which is contrastingly loud and decisive in mood compared to the previous soothing variations, but it rounds off the dance bringing it well into balance and aims directly towards the complementing second dance. Figure 4.4 Variation of the main melodic motif is marked with the brackets The second dance is lively and bright in mood, introducing itself with the main rhythmic element appearing throughout the piece which is based on the 2+2+3 meter (Fig.4.5). Figure 4.5 Bb.1-3 The first three bars of ostinato-like chords are immediately followed by another motif (Fig. 4.6a) containing a syncopated melody on the C-pentatonic scale which repeats soon afterwards; this time it is transposed a 4th higher on F-pentatonic scale and it is half the length of the previous phrase, almost as if it is getting slightly impatient and increasing in tension (Fig. 4.6b). Figure 4.6a Figure 4.6b Figure 4.7Subsequently, running scales appear (Fig. 4.7), which give a reminiscing sense of some parts from the first dance. This is followed by developing material of both the initial melodic material and of the running scales once again. The scale passages keep occurring against a thick chordal bass until eventually coming to a halt and transitioning to the coda which concludes with the introductory dance rhythm, slowly drifting away to the last to chords. The third dance acts like an extension to the second dance, with a similar energetic drive but with more added force to it. Its meter is marked as 5/8 and the rhythm is subdivided into two groups: 2+3. The first rhythmic motif is divided as shown (Fig. 4.8), using notes from the E-Lydian pentachord with a minor and major seventh degree4. Figure 4.8 The second thematic material that follows is based on a symmetrical 3-bar phrase:  Ã‚ ±Ã‚ Ã‚ ±. |  Ã‚ ±Ã‚ Ã‚ ¥Ã‚ Ã‚ ± |  Ã‚ ±Ã‚ Ã‚ ±. lasting until Bar 19, leading to four bars of ostinato rhythm using chords a 5th apart, based on the dominant (V) of the A-major pentachord5, employed in the second thematic material. Variations with development on both first and second motifs appear following each other with chromatic elements throughout, leading to the close which starts off with the same introduction as the beginning, followed by a short closure using the main dance rhythmic theme, rounded off by the concluding chord (Fig. 4.9). Figure 4.9 The next dance is more upbeat and cheery in mood compared to the previous dances. It has the form of a rondo-variation with the parts generally subdivided into four-bar sections. According to Bartok, this piece is Very much in the style of Gershwins tonality, rhythm, and colour. The American folk song feeling.5 The additive 3+2+3/8 meter grouped as such (Fig. 4.10), occurs in the first movement, second theme, of Gershwins Concerto in F for Piano and Orchestra as 4/4  Ã‚ ¥ q  Ã‚ ±  Ã‚ ±  Ã‚ ¥.6 The first theme (Fig. 4.10), consists of harmonies from the C-Lydian/Phrygian polymode, and the motif is soon repeated an octave higher. The same ideas soon answer in different registers transposed into the left hand almost upside down. Figure 4.10 In discussion to the Gershwin-related tonality as described by Bartok himself, there is a section in this dance where the same melodic motif appears in a slower area (as indicated by the composer; Meno mosso) with a jazzy colour added to it, accompanied by triads ascending in stepwise motion (Fig. 4.11). This area is followed by a brief recapitulation of the melodic introductory motif played in octaves with a small ritardando at the end of the phrase which jumps to a short but very energetic Coda that concludes the dance. 6 ibid. 5 ibid. p.158 4 ibid. 3 Suchoff, Benjamin. Bartoks Mikrokosmos: Genesis, Pedagogy, and Style (Rowman Littlefield, 2004) p.157 Figure 4.11 The fifth Bulgarian dance has a more varied rhythmic schemata, in the sense that it has at least three different sections which consist of diverse rhythmic groupings (Fig. 4.12a; 4.12b; 4.12c), but all under the same meter i.e. 2+2+2+3/8. Figure 4.12a i.e. qz  Ã‚ ±z  Ã‚ ±z  Ã‚ ±zz Figure 4.12b i.e.  Ã‚ ±  Ã‚ ±  Ã‚ ±  Ã‚ ±  Ã‚ ¥ Figure 4.12c i.e.  Ã‚ ±zzz  Ã‚ ±  Ã‚ ±zz Like the second dance, it has brisk, light steps, but is more playful, slightly more colourful in tonality but less ostentatious in character. The introductory material starts with a short passage of alternating chords between the two hands, eventually leading to a clearer melodic line in bar 7 which serves as the basic material for the entire piece. The middle section consists of brief dense phrases occurring in between short staccato areas, with the thick areas having a fundamental chromatic melodic line which corresponds to the whole element of the six dances. The sixth and final dance of the whole Mikrokosmos automatically shoots off with a jump start as a kind of reaction to the strong intervallic ending of the previous dance. The chordal motifs reflect a Debussy-like influence, with the striking rhythmic elements proving the underlying thoughts of having the piano regarded as a percussive instrument. The chords against a repeated 3+3+2 quaver movement grouped as such: qZZ qZZ qZ switch hands, increasing in thickness of sound the third time it appears, due to the lower register of the keyboard. The chords are the holders of the main melodic line in this dance. Repeated eighth notes occur throughout most of the dance with abrupt accentuated phrasings. Corresponding to the chromatic element of the whole set which links them together is an area full of melodic motifs displaying chromatic movement in both hands, with the phrases running on top of each other constantly, keeping a rhythmic flow (Fig. 4.13). Figure 4.13 The only section in this piece where there are not any running rhythms is in the extremely aggressive chordal area marked fortissimo (Fig. 4.14), halting abruptly on a dissonant chord which is followed by several bars of repeated notes, soon to have the other voice join in once again, both charging towards the flamboyant ending of the piece. Figure 4.14