Music Store Business Plan - 9067 Words

1.0 Executive Summary 1 Chart: Highlights 2 1.1 Mission 2 1.2 Keys to Success 2 1.3 Objectives 3 2.0 Company Summary 3 2.1 Start-up Summary 3 Chart: Start-up 4 Table: Start-up 4 Table: Start-up Funding 5 2.2 Company Locations and Facilities 5 2.3 Company Ownership 6 3.0 Products and Services 6 3.1 Product and Service Description 6 3.2 Competitive Comparison 7 3.3 Fulfillment 7 3.4 Technology 8 3.5 Future Products and Services 8 4.0 Market Analysis Summary 9 4.1 Market Segmentation 9 Table: Market Analysis 10 Chart: Market Analysis (Pie) 11 4.2 Target Market Segment Strategy 11 4.2.1 Market Needs 11 4.2.2 Market Trends 12 4.2.3 Market Growth 12 4.3†¦show more content†¦MusicWest will gain a reasonably large percentage of market share in a short period by immediately differentiating ourselves from our competitors. We will establish our branding with our superior service and selection, the excitingly modern look of our retail environment, our hands on merchandising approach, and a series of ads with our motto: Stop Dreaming, Start Playing. Once in the store, our clients want to come back often for the special treatment they receive here and nowhere else. Although MusicWest may not become the biggest, our intention is to become a Must-Shop Destination for those looking to buy a new or used musical instrument in Sydney! Chart: Highlights [pic] 1.1 Mission MusicWest provides musical instruments to the community. We separate ourselves from our direct competitors by paying intense personal attention to our customers, and educating our clients about the products they need or desire before, during, and after the sale. We offer creative programs to reward customer loyalty, and we provide on-site repair services for the items we sell. We consider our staff our partners and insist they prosper equitably with the growth and success of the company. We will have the largest selection of School Band and Orchestral instruments in Sydney and will use that advantage to separate ourselves from the competition. 1.2 Keys to Success †¢ Establish a well-respected musicShow MoreRelatedApple s Mission Statement : Apple1739 Words   |  7 Pagesand managing resources properly. This can be seen throughout their mission statement. 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With that store being in place to help support new stores entering the regionRead MoreApple Gap Analysis964 Words   |  4 PagesIn 2000 the digital music was the next big thing in how consumers listen to music. The technological shift in music changed how the relationship is between the artists, recording companies, promoters and music stores on how they operate today. In the late 90’s and early 2000’s Peer-to-peer (P2P) networks allowed free exchange of music files with companies like Napster and Kazaa was a big step that allowed consumers to store large libraries of music. With the cost of hard drive space going down;

Lung Cancer - 1759 Words

Adenocarcinoma Carly MacKenzie Technical College High School Lung Cancer Lung cancer is â€Å"the uncontrolled growth of abnormal cells in one or both lungs†. These abnormal cells do not carry out the functions of normal lung cells and do not develop into healthy lung tissue. As they grow, â€Å"the abnormal cells can form tumors and interfere with the functioning of the lung, which provides oxygen to the body via the blood†. There are two major types of lung cancer, non-small cell lung cancer (NSCLC) and small cell lung cancer (SCLC). Staging lung cancer is based on whether the cancer is local or has spread from the lungs to the lymph nodes or other organs. Because the lungs are large, tumors can grow in them for a long†¦show more content†¦It is also the most common form of lung cancer in women and people younger than 45. As with other forms of lung cancer, your risk of Adenocarcinoma increases if you smoke. â€Å"Smoking cigarettes is by far the leading risk factor for lung cancer. In fact, cigarette smokers are 13 t imes more likely to develop lung cancer than nonsmokers. Cigar and pipe smoking are almost as likely to cause lung cancer as cigarette smoking. As well as breathing tobacco smoke, nonsmokers who inhale fumes from cigarette, cigar, and pipe smoking have an increased risk of lung cancer. Those who are exposed to radon gas are prone to the inhabitance of Adenocarcinoma. Radon is a colorless, odorless radioactive gas formed in the ground. It seeps into the lower floors of homes and other buildings and can contaminate drinking water. Radon exposure is the second leading cause of lung cancer†(Adenocarcinoma of the Lung). It s not clear whether elevated radon levels contribute to lung cancer in nonsmokers. But radon exposure does contribute to increased rates of lung cancer in smokers and in people who regularly breathe high amounts of the gas . â€Å"Those who are exposed to asbestos are also prone to this type of lung cancer. 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These two lung cancers grow and spread differently. Small cell lung cancer tends to spread quickly and makes up about 10-15 percent of the lung cancers. Non-small lung cancer is the most common type, it attributes to aboutRead MoreLung Cancer1476 Words   |  6 PagesThe Genetics of Lung Cancer Catherine Hayworth BIO 355A/357A June 14, 2012 Colorado Christian University Cancer can be one of the hardest battles that one must face, whether that battle is lost or won, it changes the lives of everyone involved. Lung cancer is one of the most diagnosed cancers and it affects the lining of the lungs and the ability to breathe. Lung cancer is the number one killer of men and women than any other cancer worldwide. This cancer is mostly found in smokers andRead MoreLung Cancer930 Words   |  4 PagesLung Cancer Lung cancer is one of the most common cancers in the world, its deadly claws stretched over all continents in the world. 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The probability of a smoker becoming lung cancer is said to be about ten times more than that of a non-smoker. Also, smoking hurts their own DNA, that is, the risk o f lung cancer extends to offspring. There may be people who think smoking cessation

Obesity in Australian Children A Working Health Promotion Initiative

Question: Discuss about theObesity in Australian Childrenfor aWorking Health Promotion Initiative. Answer: Introduction The term Obesity means fat and overweight in common parlance. In the medical terminology of the word, it means children who have a higher Body Mass Index as compared to normal. The definition of normalcy varies with age, body type, race and origin. The common understanding is obese children are more prone to diseases, like cardiovascular disorders, diabetes, cancer, certain non-communicable diseases, and psychological problems. The given assignment requires drawing up a program for the obese children of the Sydney area and means to tackle the obesity in them. The increased prevalence of obesity amongst the children is one of the major difficulties faced by Sydney today. The study is based out of the St George area of Sydney including Georges River Council and Bayside Council areas. This write-up tries to address the issue of obesity, right from the scratch. It deals with the reasons of cause for obesity, the control mechanisms, the practicality of implementation of the mechanisms, and the plans that can lead to achieve the same. The programs so designed cannot be a homogeneous whole as the nature and measure of obesity varies with age, region, ethnicity, etc. The endeavour requires integrating the efforts of a lot of parties, like the community, the government, the participants and the like. The efforts need to be coherent and well planned. They need to be medically accurate and time bound. The rectification process is slow and lengthy, spanning many years and lifelong for many cases. But the most difficult aspect is the convincing of the subject to the fact that they are obese and require special attention. The subject of the study being children, the challenge is even more profound. Discussion Childhood obesity is a very common factor dealt with amongst the young population. The problem is more acute in the developed nations. The situation has today taken the shape of a national problem in many countries with a very high percentage of children under 18 years turning out to be obese. It was studied in Sydney alone, that 200000 children below the age of 15 years age are obese, of which 20000 are below the age of 4 years. In 2007-08, National Health Survey found out that in the age bracket of 5 to 17 year old children, as much as 25% were obese. Sydney is plagued with adult as well as child obesity problems. Between 1985 and 1995 the number of obese children has more than doubled in Australia. The rate of increase of obesity was very rapid. A study conducted in 2010 amongst 8000 school kids was surveyed in Sydney (and rest of New South Wales) revealed that the number of obese children in the region was 25% in 2004, a steep rise from 10% in 1985. The significance of childhood obesity is in its nature to turn into adult obesity. The chances that an obese child will grow up to an obese adult vary between 25% 78%. (NSW Ministry of Health, 2016) Obesity affects a childs normal conduct of life. The child becomes fat and overweight and cannot conduct oneself in a normal manner. The weight causes inability in the child to be agile as the body strength cannot keep up with the weight the body is carrying. The lack of agility is coupled with tiredness. The carrying of excess body weight all the time drains out energy from the child quickly and makes the child tired. Hence, the overall impact is that the child is sloth and inactive. This gives rise to major social inclusion amongst other children of the same age bracket, which is not obese. These children play and run around easily and do whatever a normal child is expected to do. The obese children cannot keep up pace with these children and start to cocoon themselves from the rest. This gives rise to a mental exclusion. The mental exclusion creates situation where these children do not take part in the normal social activities other children are involved in, like playing, running around and others. The inability to perform shields them away from the rest. This leads to inferiority complex amongst the child. Issues Requiring Change In the aforementioned discussion it was seen that the obese children suffer from typical diseases that normal children do not suffer from. The diseases are generally non-communicable in nature, so to say, that they cannot be passed on from a child to another, by any means. Hence, prevention is not quarantining. It will be pertinent here to look into the nature of the disorders that arise due to obesity. They include cardiovascular problems, skeletal problems and muscular issues, cancer of certain types, sleep apnoea, diabetes and hypertension. These types of diseases even in adults are controllable and preventable, but may not necessarily be curable. The prevention includes change of lifestyle and food habits. The change is easier to bring about in adults as they are more conscious and considering their age, majority have already undergone the experience of the uncontrolled and now the controlled lifestyle somewhat get accepted. Moreover, the similar age bracket is already into a restricted lifestyle, brings easier acceptance. But for a child the situation is very different. The children see the peer group eating things they cannot do and not doing acidities they are required to do. This causes a psychological barrier. Also the child feels that this restricted lifestyle is forever to continue, at least in the near future, or the entire of school life. The other peer group members who are not obese have unlimited access to other activities and food. The counselling sessions for these children to make them accept the reality is very important. The challenge is to create the realisation, of what is in place of what it may have been or why it is so with me only kind of syndrome. (Jeffrey P Kop lan, 2005) The child also knows that once the obesity affects, it is there to stay for quite a number of years, and may be lifelong. This means that the obese child grows up to an obese adult. The child, in the process of growth, observes other obese adults and realises the challenges faced by the person in daily life. As the child grows up cognitive power of the child increases and the realisation start to become starker. Thus starts reducing the self esteem of the child and the increase indulgence in unscientific methods of weight control. The next level of commitment comes from the executive, who is expected to create an environment of supportive policies and programmes. The entire gamuts of things are designed towards achieving the behavioural change that the health practitioners expect within the child. The outcome is a metamorphosed social, economic and health environments. However, this model with not work unless there is continuous monitoring of the developments. The model may work on principles that support invention and create evidences that form the guiding principles for policies and programs to be drawn out and evaluated at a common level. The designing and evaluation happens at a professional level which has subject matter experts. They provide scientific and technical knowhow on the subject and advice on the programs that can be drawn out to bring forth the requisite changes. Proposed Objective of the Project The solution of the problem is only in the prevention and not in cure. The problems are naturally cured when the obesity goes off, if at all it goes off. Prevention requires a lot of proactive steps towards the achievement. Prevention is the best possible way, since prevention is better than cure. Prevention in case of non-communicable diseases means that they already exist but needs to be kept under control in the same individual. For communicable diseases it means prevention of the disease transferring from one person to another. In case of infectious diseases, the solution is generally to quarantine after proving first instance of medical attention. The curing process starts then. For non-communicable diseases the plan is entirely different. The framework differs from the nature of the disease. The NCD framework adopts the practices that relate to cure and non recurrence. The cure may be medicinal or non-medicinal. Obesity is best tackled by non-medicinal methods. There is some collateral damage that happens due to the obesity, which may require medicines to be administered. Obesity gives rise to problems like hypertension. This needs to be tackled by medication. But the obesity can be tackled by non-medicinal methods like lifestyle and dietary changes. The prevention framework actually revolves strongly around the creation of awareness and resulting in acceptance. Once these two are in place, natural cure is bound to happen. The challenge is to create the acceptance. (Ms Victoria Inglis, 2003) The implementation is bifurcated in to short term and long term. In the short term an obese child needs to do more of physical acidity and the energy levels of the child needs to be augmented to support the extra physical activity without the child falling tired. The immediate reduction of food habits in terms of quantity and the combination will serve immediate visible results. It is the long term strategies that the St George area of Sydney area people will be more interested in. The long term strategies would include lifestyle changes like waking up early, reducing late nights, teaching children healthy habits like morning walk, the community services keeping the parks clean and green to facilitate the lungs breathe clean air. The administration needs to be supportive to this by providing well kept parks for morning walks, encourage use of public transport, doing traffic management in the city to facilitate morning walkers, promote cycling to curb pollution and encouraging physical exercise, both helping keeping the population healthy. The Plan for Implementation The project can include a teaching plan that will create awareness amongst the children towards healthy lifestyle and food habits. A clear list of activities what to do and not to do needs to be supplied to the children for them to identify the good from the harmful. The awareness can be created by a program organised in the local town hall where all children attend. The children can be motivated to come through their respective schools. The attendance can be incentivised by giving away prizes and citations to the ones who attend the program. Parents and local TV and newspapers can also be used as a channel to draw the children. (Health, 2016), (Overweight Obesity Prevention, 2013) The dangers are not only restricted to this. The extra weight and fat the child carries along all the time has severe detrimental effects on the physical health of the child as well. It is pertinent to remember that a human body is designed to carry a certain amount of weight only. This amount increases with time as we grow up from a baby to an adult, so does our body strength. The obese children have the body strength that is same as any other child of similar age bracket. However, the limited strength has to carry an overburdened body all the time. The situation is complex. The body for a short time can live up to the challenge, but is soon tired and fatigues out. Hence these children tire out easily. The continuous carrying of extra weight means that body parts wear out more easily than the other children. The child is actually in a growing stage, where the body needs to get built up instead of breaking down. Both the process happens together. But in an obese child, the braking do wn is sometimes faster than the building up. Hence the physical growth becomes retarded, even though the child may be visibly over-nutritious. These include things like muscle growth, bone development, skeletal improvement, etc. Another aspect with obese children is that the internal organs need to deal with more stress as compare to normal children. The heart, lung, liver, intestine all need to gear up to support the body. Now since the entire physiological system fails to deliver together, many organs fail to deliver individually too. This leads to obese children developing heart diseases, diabetes, orthopaedic disorders and other problems. The aim is to tackle this challenge. (A Healthy and Active Australia, 2016) Proposed Evaluation Process The Evaluation Process of the project will include the measures that commonly are suggested are increased body activity to burn excess calories that accumulate naturally in the obese body. The body activity should be coordinated and orchestrated and not ad-hoc. There are medically proven styles of activities like typical exercises, aerobics, and yoga, that helps reduce and control obesity. The change in food intake pattern also is another proven method of controlling obesity. It is a misconception that fasting and / or starving oneself reduces calories. It does reduce calorie intake, but also reduces intake of other nutrients like protein and vitamins which are essential building blocks of the body. The solution thus is a orchestrated food habit the includes items low in calorie, like sugar and carbohydrate and items more in roughage and proteins and vitamins in measured quantities. A nutritionist is the perfect person to aid in this regards. The result will be the reduction in obesi ty amongst the children in the age group of 5 to 18 years. A typical preventive framework will include community sessions with the subjects (obese children) and their guardians. The sessions are more like training programs that educate the subjects to know the problem and the solutions. All solutions may not be applicable for all the subjects; hence specific customisation needs to be done. The framework also considers the environmental and operational aspects of the program. The program will include structures that support policies and various interventions, policies and initiatives that are widely accepted by the population, and interventions that can be adopted at the community level. The framework also needs to take care of the social-cultural aspect of the population in question. The framework needs to include educational programs and exemplary exhibitions of practically acceptable methods of obesity prevention and control. (Moodie, 2016) Literature Evidence The major literature consulted was the WHO report on the Population based approaches to Childhood Obesity Prevention (ISBN 9789241504782), 2012. The literature addresses Childhood Obesity and Strategies to tackle them in pages 13 14 and spirits the text mentioned in this article. The principles for developing an obesity prevention strategy is enumerated in pages 16 to 20 which has been the motivation for drawing our strategies as well. The strategy program requires proper support from various stakeholders as has been influenced by the WHO report pages 23 to 34. The role of the community has been motivated by concepts on pages 35 to 46. The report is largely guided by these principles. (Library, 2012) Shape up Australia was one such initiative mentioned in the literatures. The literature advocates that long term strategy of not luring children into eating junk food that is high in calorie intake, like carbonated drinks, fried packaged items, etc. The administration needs to undertake legislative changes to curb propaganda, either by means of advertisements or otherwise, towards promoting junk food and drinks. More so it should be illegal to target luring the children towards the consumption of the junk food. This will prevent the craving amongst children towards junk food. Parent and guardian education in this regard is of paramount importance. The good habits start at home. Even school environment should promote healthy living and food habits. It can be a mandatory part of curriculum to teach students the concept of healthy lifestyle encompassing both food and structural changes. Conclusion There are various programs that have been designed over time to tackle obesity. The chief amongst them is the awareness program. The programs have been endorsed by the WHO and supported by the government. The need of the hour is process of exercise and lifestyle change along with dietary changes to be planned out at the apex level. The operational plan can be drawn out by the implementing agencies. The process is leadership activities that need to be seriously convinced about the success of such programs and give them a head start. Through this article it is seen that childhood obesity is a menace that is plaguing the developed nations. Since children are the future generation, having more obese children in the age group of 5 16 will mean less healthy generation. This generation will grow up into adults with the same disorders and give rise to an unhealthy population as a whole affecting the next generation. This is not a problem of an individual child, but is of the community as a whole. Moreover, the problem affects an entire generation whereby the medical future looks scary. References: A Healthy and Active Australia. (2016). Retrieved 10 12, 2016, from A Healthy and Active Australia: https://www.healthyactive.gov.au/ Health, M. o. (2016). Childhood Obesity Plan. Retrieved 10 12, 2016, from Ministry of Health: https://www.health.govt.nz/our-work/diseases-and-conditions/obesity/childhood-obesity-plan Jeffrey P Koplan, C. T. (2005). Health in the Balance. Washington DC: National Academies Press (US). Library, W. (2012). Population-based approaches to Childhood Obesity Prevention. Geneva, Switzerland: WHO Document Production Services. Moodie, R. (2016). Obesity In Australia - A need for urgent action. In Australia: The Healthiest Country by 2020 National Preventative Health Strategy the roadmap for action (pp. 140 - 155). Australia: National Preventative Health Taskforce. Ms Victoria Inglis, D. E. (2003). To promote awareness of the risk factors that contribute to childhood obesity and assess the ability of parents to develop shared strategies to reduce such risks. Hospital, OzChild : Children Australia Centre for Community Child Health Royal Childrens. NSW Ministry of Health, N. D. (2016). Overweight and Obesity. Retrieved 10 12, 1026, from Healthy Kids: https://www.healthykids.nsw.gov.au/stats-research/overweight-and-obesity.aspx Overweight Obesity Prevention. (2013). Retrieved 10 12, 2016, from Promoting a Healthy Australia: https://health.gov.au/internet/anpha/publishing.nsf/Content/obesity-home

TURN DOWN FOR WHAT by Lil Jon and DJ Snake free essay sample

This is a review for the new HipHop/Dance hit song Turn Down for What. This song is by DJ Snake and Lil Jon. I was surprised with how much I actually liked this song. In fact, I actually loved it. This is exactly what you would assume a Lil Jon song to be: just him screaming the same phrase over and over and over as if his life depended on it. And trust me, you get more than enough of him. The reason I love this song, however, and the real hero of this jam is DJ Snake. If anything, he is the Mozart of creating perfect twerk beats and bass drops. His combination of techno mixes with Lil Jons random screams is perfect and on point. This is the perfect song to dance, twerk, and get turnt to. Now if youre looking for a heartfelt, powerful lyrical masterpiece to open your eyes to a new horizon and the beauties of life well this song is most definitely not for you. We will write a custom essay sample on TURN DOWN FOR WHAT by Lil Jon and DJ Snake or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But if youre looking to break it down, drop it low, twerk, or just get old school funky, then DJ Snake is the guy for you.

The Emirati Consumers Buying Behaviors

Introduction There is no use denying the fact that modern world is based on market relations. Nowadays, every state is able to exist and function due to the main aspects of market-driven economy. People and organizations buy certain goods and in this way they promote further development of the whole industry.Advertising We will write a custom research paper sample on The Emirati Consumers’ Buying Behaviors specifically for you for only $16.05 $11/page Learn More These regularities are peculiar to the majority of countries in the world nowadays. That is why, it is absolutely vital for coherent society to save existing model as the whole prosperity of the world depends on it. Additionally, it is possible to say that there are regions where some certain sorts of goods are distributed better than others. I t is connected with the peculiarities of development of the area and culture of people who live there (Luxury Goods in the United Arab Emirates, 20 14). Special demand leads to the development of a certain kind of industry which, in its turn, influences the whole economy of a state. Nevertheless, especially important it becomes if the demand of a customer and his/her buying behavior depend on the presence or absence of a certain kind of goods (Worldwide luxury goods continues double-digit annual growth; global market now tops â‚ ¬200 billion, finds Bain Company, 2013). Under these conditions, the aim of this work is to analyze the Emirati consumer’s buying behaviors based on luxury goods prices and the character of the good of this sort (Pivac, 2014). This question seems to be rather significant within the framework of the development of the UAE industry and market because people, who buy luxury goods, serve as the main force for the development of economy (Luxury Goods in the United Arab Emirates, n.d.). That is why, it is very important to understand all aspects which influence the choice of these people and mechan isms of the formation of their behavior. Background It is obvious that there is a great number of different scientists who devote their works to the investigation of this very issue. The thing is that being very important, it can influence situation in the region greatly. Nowadays, the UAE is one of the richest states in the world and it is obvious that great attention is given to purchasing ability of its citizens and their buying behavior in order to understand better what kind of goods could be sold better and start manufacturing and promoting these very products (Ligaya, 2010).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Under these conditions, it becomes very important to understand the situation it the country and world in the whole. Additionally, the UAE can be also characterized by the high level of incomes among youth as very often they are either heritors of a great c apital or partners in some business usually connected with oil manufacturing and distribution (Maceda, 2013). Taking these facts into account, it is possible to say that very often oscillations in the mood of a customer can influence his/her attitude towards a certain good or service and influence his/her decision whether to buy a good or not. That is why, the influence of the positive or negative attitude towards a certain object should also be investigated. Theoretical framework It is no use denying the fact that the issue of consumers buying behavior has its own theoretical basis. It should be said that a great number of different factors influence the attitude of a person towards some good and it, in its turn, influences their final decision whether to buy a good or not. Additionally, there is a great number of additional concepts and forces which influence the process of decision making of a customer. Under these conditions, it should be suggested that the Theory of Reasoned Ac tion could be applied to this issue. This theory states that there are certain factors which influence and predict a behavioral intention of a person and in such a way make him/her buy certain good. That is why, it is possible to say that the main key points of this theory could be used to investigate the problem. To show the possible ways of the implementation of the theory and directions for analysis it is possible to create a conceptual map which takes into account all these issues. With this in mind, it is possible to say that there are at least three important factors which influence decision making and attitude of a customer towards a good.Advertising We will write a custom research paper sample on The Emirati Consumers’ Buying Behaviors specifically for you for only $16.05 $11/page Learn More Study Constructs and Variables Talking about different buying behaviors and attitude of people towards certain goods, it is impossible not to mentio n different statistical data and numbers which are able to show the state of affairs peculiar to the sphere under investigation. With this in mind, it is possible to say that one of the main variables of the whole research will be the level of satisfaction of people while buying certain kinds of goods and answers of consumers connected with the most important aspects of the issue. In order to get the needed variable a special survey is created and conducted among people who live in the UAE. It is also important to admit that statistical data obtained from this survey serves as the basis for the whole research as it helps to obtain clear image of the whole sphere and to analyze preferences of the targeted audience. Additionally, hypothesis, created to support the research with a good theoretical basis and show peculiarities of the issue better, are also discussed in the paper and analyzed with the help of different theories and statistical data. Hypotheses Having outlined the main va riables, concepts and theories which are used in the given research, it is possible to show the main hypothesis of our research and main research questions. Research question Which attitude-processing mode (affective or cognitive) typically helps Emiratis consumers between the ages of 25 and 35 to come to term with a product price? How does their high or low level of involvement moderate this process? Hypothesis 1: The more Emirati consumers are involved towards luxury products, the higher the chance they will make decisions based on their emotions and tend to pay more. Hypothesis 2: The Emirati consumer tends to spend more on locally produced luxury products rather than imported luxury goodsAdvertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hypothesis 3: Cultural peculiarities and financial growth of the UAE have led to the rise of level of involvement of Emirati buyers when it comes to luxury. It becomes obvious that the main aim of the given research is to investigate preferences of the group of population of a certain age to understand peculiarities of customers attitude towards certain price and influence of its size on the intention of a person to buy a good better. Method Sample Description To support the work with clear evidence a special survey is created and conducted. The aim of any survey is to collect reliable and credible information. That is why, it is usually organized in the most clear way for respondents to be able to follow it and answer its questions easily. The survey for this research paper is placed online at https://www.1ka.si/a/68474 for the respondents to be able to participate in it in the form which is the most convenient for them. There are 20 questions in the essay which main aim is to inve stigate the main peculiarities of customers behavior of people in the UAE. The total surveyed number is now 42, with 28 total valid and 14 total invalid (The Emirati consumers buying behavior, n.d). The preferable age of people is between 25 and 35 years. This period is chosen not accidentally as usually at this very period people are more likely to buy some thing which is associated with luxury and a certain lifestyle (Vel, Captain, Al-Abbas, Al Hashemi, 2011). It should also be said that the survey is still available on the site and due to this fact it is possible to monitor situation and add the latest changes to the research admitting the latest variations of the results. Design of the study Taking into account the character of the issue under investigation, the decision to use survey as the main tool which can collect the needed data is accepted. There are several reasons for this choice. It is undeniable fact that consumers behavior is a very personal characteristics which va ries and, that is why, only direct questions connected with the issue can help to find a good answer and determine certain regularities Wit this in mind, a certain survey is designed in order to obtain these answers. Special survey tool OneClick Survey is used for these purposes. This survey is rather efficient and provides a great number of possibilities for data processing. It can help to calculate final results and present regularities and statistics connected with the survey. Additionally, great possibilities for the data analysis are also provided by this very tool. That is why, it is chosen as the main service which can help to collect the needed data and process it, outlining certain peculiarities and regularities for their further discussion. Scale and Questionnaire The design of the survey implies the usage of a certain kind of questions. First of all, it should be said that the majority of questions have several variants and a respondent should choose one which fits the be st his/her demands. Additionally, there are also questions which need detailed answer and there are no certain variants for a respondent to chose them. These questions are needed to understand what factors can influence a persons consumer behavior as it is impossible to take all these factors into account and include them into the survey. Additionally, there are several questions connected with ratings. A person is given the task to evaluate some element of phenomenon for the researchers to be able to understand his/her attitude towards the issue. A respondent should do it using the scale from 1 to 5 where 1 is not important or used rarely and 5 is the most important of frequently used. With this in mind, it is possible to say that it is the combined survey which uses different kinds of questions in order to obtain the most reliable and credible information which could be used in the following research paper. Results The data obtained with the help of the survey can be processed and certain results connected with the peculiarities of consumers behavior in the UAE could be obtained. It should be said that majority of respondents are females (21 women against 7 men). Additionally, it should be mentioned that according to the survey they buy luxury products once a three month and are ready to spend 20-25% of their income on these products. All these results are obtained with the help of analysis of the data provided by the survey. The tool OneClick Survey is used to calculate the data and present it in the form of a table with understandable numbers and results. It should also be said that logic approach is used to analyze the data. Resting on certain facts obtained from the survey it is possible to suggest some ideas connected with the issue. Discussion The results obtained from the survey provide the possibility to make a certain conclusion. First of all, it should be said that there is a great number of factors which influence the process of decision making of consumers in the UAE. These factors are connected with the price of a good and its origin. Resting on the data, obtained from the survey, it is possible to say that low price is not the guaranty that a good will be bought. Moreover, majority of respondents have neutral attitude towards the price of a good. Nevertheless, it should be said that hypothesis that consumers in the UAE prefer to buy luxury goods which are manufactured in the UAE turned out to be irrelevant. According to the survey, citizens of the UAE prefer foreign goods to local ones because of their quality and popularity. However, it is also possible to assume that blistering growth of the level of incomes of people in the UAE can be taken as one of the main reasons of the growth of interest towards luxury goods. Respondents state that the increase of incomes will lead to the further growth of the interest towards this sort of goods. Besides, the majority of respondents state the fact that very often they decide to bu y a good spontaneously. With this in mind, it is possible to say that two hypothesis of our research paper are true and there is a clear evidence to support them. Limitations It should be said that there are certain factors which influence the research. First of all, a small number of respondents should be admitted as this fact does not allow to obtain more reliable information. Additionally, impossibility to question really rich and influential people adds some limits. Direction for the future Research in this area It is possible to suggest further research connected with the issue of luxury goods and consumers behavior in the UAE as it is very important region with a great potential. That is why, possible aftermath of the growth of interest towards some other kinds of goods should be analyzed. Conclusion Having analyzed the main aspects of the Emirati consumer’s buying behaviors, it is possible to make a certain conclusion. It should be said that citizens of the UAE prefer to buy foreign products, without any occasion and very often for some private needs. Additionally, the price does not play significant role as high level of incomes promotes development of the demand on such goods. References Ligaya, A. (2010). Survey suggests luxuries have become a lifestyle in UAE. The National. Retrieved from http://www.thenational.ae/news/uae-news/survey-suggests-luxuries-have-become-a-lifestyle-in-uae Luxury Goods in the United Arab Emirates. (2014). Marketwatch. Retrieved from http://www.marketwatch.com/story/luxury-goods-in-the-united-arab-emirates-2014-08-26 Luxury Goods in the United Arab Emirates. (n.d.). Euromonitor international. Retrieved from http://www.euromonitor.com/luxury-goods-in-the-united-arab-emirates/report Maceda, C. (2013).  UAE demand for luxury goods slows down. Gulf News. Retrieved from http://gulfnews.com/business/sectors/general/uae-demand-for-luxury-goods-slows-down-1.1192486 Pivac, Z. (2014). GCC’s luxury goods market continu es to grow fast. Retrieved from http://www.bqdoha.com/2014/09/gccs-luxury-goods-market-continues-grow-fast The Emirati consumers buying behavior.(n.d.). Retrieved from https://www.1ka.si/admin/survey/index.php?anketa=68474a=analysism=sumarnik Vel, K., Captain, A., Al-Abbas, R. Al Hashemi, B. (2011), Luxury buying in the United Arab Emirates, Journal of Business and Behavioural Sciences, 23(3), pp. 145-160.Retrieved from http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1457context=dubaipapers Worldwide luxury goods continues double-digit annual growth; global market now tops â‚ ¬200 billion, finds Bain Company. (2013). Retrieved from http://www.bain.com/offices/middleeast/en_us/press/press-releases/2013-luxury-market-study-release-bain-middle-east.aspx This research paper on The Emirati Consumers’ Buying Behaviors was written and submitted by user Jaidyn Nolan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

11 Easy Steps for How to Draw a Dog

Easy Steps for How to Draw a Dog SAT / ACT Prep Online Guides and Tips Dogs are cute! Who hasn’t taken a moment to doodle their favorite pooch on the side of their paper before? But like many animals, dogs can be hard to draw well, especially from memory. If you are trying to up your drawing skill, this guide for how to draw a dog is for you! We’ll cover all the basics of learning to draw animals and dogs in particular, and walk you through drawing a dog step by step. 4 General Tips for Drawing Dogs and Animals Drawing animals can be really challenging! Living creatures are often harder to draw than static objects, as you want your animal drawings to be full of life. Here’s a few tips to get you started! Use References It might feel like cheating to use a reference, but it’s a-OK. Professional artists use references all the time to help their artwork feel more realistic. A reference photo will help you see what a dog looks like without trying to make a real dog sit still the entire time you’re working. There are so many kinds of dogs that it’s practically impossible to remember how to draw all of them. Even if they have similar skeletal structures (which isn’t always the case), their fur texture, eye shape, and size can vary pretty widely. You can take your own reference photos or use ones you find in books or online to help you get the details right. Study Anatomy You don’t have to go to veterinary school, but spending some time looking at animal anatomy will help you better understand how an animal sits, stands, and moves. Pay particular attention to the location of the spine, as this will help you figure out how the animal is shaped. When you know that, you’ll have an easier time positioning the head, legs, and tails appropriately. You can also get a better handle on their muscle structure, which is particularly helpful when drawing animals with short fur and pronounced muscles. Though you don’t need to replicate every detail in your drawing, understanding how an animal’s body works can make your drawings feel more lifelike, even in a cartoony style. Start With Simple Shapes Even complicated drawings are based on simple shapes. A light underdrawing that consists primarily of primary shapes is a great foundation for more detailed drawings; you can build on the basic shapes to help your drawing feel lifelike. Look at an animal’s anatomy and imagine it as several connected shapes. You might see a large oval for the ribcage and a rounded rectangle for the head, or an almost kidney bean-like shape for an animal’s leg. These are just guidelines- they’ll need refinement to really work in a drawing, but using these shapes to guide your work will help you stay on track as you’re drawing. Draw Lightly It takes time and effort to draw well. Start off with light pencil for sketching, and don’t be afraid to erase and try again. As you progress through the drawing process, you can erase your guidelines and draw in heavier pencil. This helps keep you on target and gets rid of the unnecessary lines. When you’re ready, you can go back over your drawing in ink or marker, and erase the pencil marks entirely. That ensures that only the lines you want are visible! This also works for digital illustration. Using layers in illustration programs, you can have underdrawings and layers of increasing detail, which can be turned off when you no longer need them. With practice, you'll soon be doing way better than this. How to Draw a Dog: The Simple Method Even when you’re drawing a simple dog, it’s smart to have an understanding of basic dog anatomy. It might sound silly or unnecessary, but even cartoony drawings need to be based in reality to look right. As mentioned above, take some time to look at dog anatomy and learn the basic shapes that make a dog up to help you make even a simple dog look great! Because there are so many kinds of dogs, we can’t provide a tutorial for how to draw all of them. Instead, here’s a simple guide for drawing a sitting dog that can be adjusted depending on what kind of dog you’re drawing. A modest beginning. Sketch the Muzzle All you need is an oval to start with. Don’t get caught up in making it look perfect- you can make adjustments to it later. Also, don’t worry about details. Just get a circle down and we’ll add to it later, once we have the body done. It doesn't look like much yet... Draw the Head Sketch the shape of the head around the oval you’ve drawn for the muzzle. Again, it doesn’t have to be perfect, because you can change it at any time. You can change the shape depending on how you want your dog to look. Some dogs have very round heads while others are more angular, but having the head oval in place gives you a structure to work around. Looking a bit more like a dog now. Add a Nose Dog noses are unusually shaped. They actually look a bit like mushroom slices, with an exaggerated flare at the bottom. You can start by drawing a sort of rounded triangle, then adding the nostrils to flesh it out. A simple nose or a detailed one can be equally effective depending on how detailed your drawing is. Making progress... Add Ears A dog’s ears can be a great source of expression! Depending on what kind of dog you’re drawing, the ears may be floppy, upright, or even cropped. Start with the basic shape and tweak it from there. Eyes make a big difference. Add Eyes Let’s keep it simple here- eyes are tricky to draw well! Two little ovals will do the job for now, so if we’re doing a simple cartoony drawing, we don’t have to get very detailed. You can add eyebrows to give your dog more of an expression. Dogs don’t have eyebrows exactly like we do, but some have eyebrow-like markings just above their eyes. Feel free to use your imagination! Okay, it's definitely a dog now. Add a Mouth Dogs have two rounded shapes beneath their noses that often turn upwards, making it look as though they’re smiling. You can draw these shapes as rounded ovals to make the dog look happier, or make them more angular and pointed downward to make your dog look more serious. In combination with the ears, the dog’s mouth is the best way to convey emotion. The egg-shaped body feels like a bit of a step backward. Add a Body The body looks a bit like an egg, with the top hidden behind the dog’s head. Again, draw it lightly and go over it later to add more detail. These legs leave something to be desired. Add Front Legs Draw two straight lines and add a little oval at the end for the paw. You can embellish these with spots or fur, but the basic shape is just two sets of two lines with a little oval at the end. I wanted a husky-like tail, even if it looks a bit like a banana right now. Add a Tail What kind of tail a dog has depends on its breed. You can draw a skinny tail, a fluffy one, or no tail at all depending on what kind of dog you’re drawing. These legs are a little on the abstract side. Add Back Legs Back legs are a little more difficult to visualize, but think back to the anatomy of a dog. The dog’s thigh is kind of like a tilted oval, and the foot and lower leg are like an elongated, squashed oval. All these are just sketch lines, so if they look a little funky now, that’s okay- you can fix them up with detail later on. Details and ink definitely help the doggy appearance. Add Details and Finish Up Now that you have the basic structure of your dog, you can touch things up with detail, erase all your sketch lines, and outline in ink. Some things to add to make your dog look more lifelike and cute are color, fur textures, and whiskers. Take a look at real dogs and see the features that make them unique, then make adjustments to yours to make it look special, too! How to Draw a Dog: The Detailed Method Drawing a detailed dog is a lot like drawing a simple dog, though it will likely take you more time and effort. Again, understand the simple shapes that make up a dog. Look at skeletal structure and muscle groups to help you understand what they look like under all that fur, as those are the features you’ll start with before you add more detail. First and foremost: start simple. It’s easier to draw a familiar yellow lab than it is to draw something more complex, like a Puli. That goes for shapes, too. Underdrawing is even more important when drawing detailed dogs than it is for simple dogs, even if you feel like you’re erasing most of the work. And erasing is a big part of drawing detailed dogs. You probably won’t get it perfect the first time, but that’s okay! The dog up above was my first attempt, and if I continued to practice I would get better. Erase and try again and again. You might not notice your skill improving, but every drawing you do brings you closer to the artist you want to be. This beautiful dog is going to be our reference photo. Start With a Reference You can use your own photo or one you find online, but add your own embellishments and tweaks to really make it your own. You don’t need to trace, though you can if you’re just starting out and want to get a better grasp on what dogs look like. It’s not wrong to learn by tracing, but it’s a good idea to use those drawings as practice unless you took the photo yourself. Many artists take their own reference photos. If you can’t, you can use one you find online, but aim to make your drawing substantially different from the reference if you plan to use the picture for something other than practice. Starting with a reference photo lets you work off of an existing image, which can help your drawing be more accurate. Use what you know of skeletal structure so you can better draw the shapes that make up a dog. Not very impressive. Outline Shapes Naturally, dogs are made up of many complex parts. But when you’re starting your drawing, just focus on the basics- the shapes that make up the basic form of a dog. If you were to just imagine a dog’s silhouette, you might see a rounded rectangle for the head, a large oval of the chest, and another oval for the hindquarters. Start with a line to keep the body parts aligned. The line can be straight or slightly curved, depending on what position you’ll draw the dog in. Then draw the basic shapes at their appropriate places, centering them on the line. After some redrawing, we have the basic form of the dog in our photo. Outline Shapes for Larger Features Now that you have the basic dog shape down, you can add just a little more detail. Focus on drawing the larger features of a dog- the snout, feet, and legs. Again, draw shapes rather than detailed features, as you’ll add all the little stuff later. Fill in the places where those features meet the body, and connect the larger sections of the body together. You’ll flesh all of this out later on; for now, you just want it to look like the basic silhouette of a dog, not something instantly recognizable as whatever breed of dog you’re trying to draw. This dog is more muscular than furry, so I focused on the muscles. Add Body Contour Now’s the time to start getting into detail, mostly in the body. Add some rough structure to the body, such as muscle definition for short-haired dogs or fur outlines for long-haired dogs. Look at where the breed is thicker or thinner, and emphasize those areas of the body. Look at where fur gathers on images of the type of dog you’re drawing, and also where muscles are more visible. Those are the areas to emphasize here, but, as always, don’t get too invested in details yet. Also take a moment to draw the legs and feet in more detail. Add toes and fur, if necessary, so you have a clearer picture of what the final dog will look like. Hey, that's a dog! Erase Unnecessary Lines Get rid of the guidelines you used, as from now on you’ll mostly be fleshing out details and shading. You’ve spent enough time on the basic shape, adding some fur and details, that you no longer need your initial shapes and guidelines. Now’s the time to add basic outlines for the dog’s ears, eyes, nose, and snout details. Get their placement and shape right, and be sure they look similar to those in your reference photo. This will probably take some time. Don’t get frustrated if you have to draw and redraw these features several times- these are details that are important to get right, but that can be quite tricky to execute well. You might have to do a lot of practice, but it’ll be worth it in the end! Add Fur Texture Now you can add fur and fluff to the details you added in the last step. Add a little fur to the ears or little tufts on the legs. If you’re not drawing a particularly shaggy dog, add more muscle definition. Use shading to emphasize where the dog’s muscles would show, and sketch out areas where the dog is more muscular to make it look more realistic. Just as you’ve done throughout the drawing, start with general details before you get into the smaller ones. Go for general fur shape, then add fuzzier patches. Get the general body shape and muscle structure done, then add muscles that are in use given your reference photo’s pose. It's not perfect, but that just means it's time to practice! Finishing Touches You’re almost done! Take some time to add additional details to things like the dog’s nose and eyes, and add teeth or a tongue depending on whether the dog’s mouth is open. You can also add spots or other color patterns if your dog has them. Just shading will accomplish this, or you can use full color to give your picture even more pop. However, it is possible to get too detailed. Some artists draw intensely detailed images while others are a little more sparing. Both are great art styles, so don’t feel like adding tons of detail is the only way to make your art look realistic and interesting! Additional Tips for Drawing Dogs Once you've got the basics down, drawing a dog is a matter of practice. Keep trying to improve, even when it feels like your skill isn’t getting better. But if you need some additional help in drawing certain parts or certain kinds of dogs, consider these tips! How To Draw a Dog’s Face Drawing a dog’s face can be particularly tricky- we want our drawing’s faces to be as expressive and cute as real dogs. Understanding what a dog’s skull is like is a great first step, as you’ll be able to see what parts move, what parts don’t, and where important features like the ears and eyes sit. Outline the basic shape before adding features. You can block them in using lines to be sure that they’re all aligned properly. As with the rest of the dog, start with the broader details and then fill in the specific ones. Start with the shape of the eyes, for example, and refine them until they look right. Then add the iris and pupils as well as surrounding fur. You can always make changes, but it’s easier to start with the larger details and fill in the specific ones than end up having the erase everything because you can’t get the shape to look right after you’ve drawn the details. How to Draw a Puppy Puppies are a lot more than miniature dogs- they have different features, which means there are special considerations to keep in mind when drawing them as opposed to adult dogs. For one, puppies often have proportionally larger paws than adult dogs. Drawing the paws a bit larger is a good way to clue people into the fact that you’re drawing a puppy! Puppies are also generally a little chubbier, with more rounded bodies. Though some might be a little muscular, for the most part puppies will be more rounded- combined with other puppy features like larger paws, a rounded body can make a dog look younger. Some breeds also have gangly legs, especially as they begin to grow into adolescents. A few adult breeds, such as borzois and greyhounds, may look gangly as adults, but many dogs get that same look as they’re growing up. It’s okay to make your puppy drawings look a little awkward- it’s true to life! Another good detail for puppies is that their eyes often look proportionally larger than those of adult dogs. This is a common feature of baby animals, and it’s part of the reason that people love them so much. A large head, round eyes, and smaller nose and mouth remind us a lot of human babies, so use those features to make your puppy drawings look even cuter! What’s Next? Don't be afraid to experiment with different styles when drawing dogs. Check out this guide to how to do contour line art and try out a whole new art direction! Not sure what to draw now that you've mastered dogs? This list of 100 different drawing ideas is sure to help. Drawing is a great hobby, but it can also make you money. Check out this list of art scholarships to help you turn your skills into cash for college! Have friends who also need help with test prep? Share this article! Tweet Melissa Brinks About the Author Melissa Brinks graduated from the University of Washington in 2014 with a Bachelor's in English with a creative writing emphasis. She has spent several years tutoring K-12 students in many subjects, including in SAT prep, to help them prepare for their college education. 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Global warminig Essay Example | Topics and Well Written Essays - 500 words

Global warminig - Essay Example Greenhouse effect has caused a lot of uncertainties and therefore most governments have signed the Kyoto Protocol aimed at controlling the greenhouse gas emission.2 Global warming is mainly caused by the greenhouse gases. The main greenhouse gas causing it water which is in vapor form which account for 30%-70% of the greenhouse effect, others are carbon dioxide which accounts for 9%-26%, methane, ozone and sulfate aerosols. Carbon dioxide and methane production have increased by 149% and 31% since 1750.3 Scientists have agreed that this is mainly due to mans activity of poor land management, especially due to cutting down of trees. The issue of industrial revolution has also lead increased carbon dioxide into the atmosphere. Other causes of global warming are the natural and internal processes on the earth's surface such as the solar activity and volcanic emission. Meaning that even if mans activity could cease, global ceasing could still continue.4 Global warming cause water to evaporate into the atmosphere and since water is a greenhouse gas it leads to more increased global warming. This cause the cycle to continue. The result is that the humidity is increased. Global warming has caused the temperatures on the earth surface to rise and this has made the earth more inhabitable.

MTV Networks - the Arabian Challenge Case Study Example | Topics and Well Written Essays - 500 words

MTV Networks - the Arabian Challenge - Case Study Example In addition, the Middle East is exposed to diverse political forms of government, most of which excessively use religion as a basis of their governance (Frost, 2008, p. 218). Furthermore, unlike the western nations, the Arabic countries conserve cultural beliefs such as honour, shame, trust, family and socialization among others. It is therefore beyond doubt that the Arabic culture is relatively dominated with the Islamic practices, and thus any new product that aims at penetrating the Arabic nations should be in alignment with these cultural beliefs and practices. Essentially, there are various matters of concern for MTV’s special determination of entering and penetrating the Arabic television market. Even though this company has an outstanding worldwide image, it is entering a market that has individuals possessing strong cultural and conventional ties (Beyer & Beaman, 2007, p. 163). In fact, Baltaji stated that is was quite ironical for MTV, a broadcasting corporation well-known for annoying â€Å"religious, political, and conservative† societies, is operating in a region known for negatively reacting to provocative content (qt. in Centre for Management Research [CMR], 2009, p. 179). This was, therefore, a major concern for the management of MTVN since the company was bound to face excessive religious and political opposition. Besides, MTV being an American brand, thus excessively possessing America’s liberal traditional values makes it more challenging to enter a market that hold essential religious beliefs and is opposed to the airing of controversial material. Moreover, the resilient anti-American attitudes that are dominant among many Arabs, arising mostly from factors such as America’s support to its arch-enemy Israel, and its Iraq invasion, made several Arabs angry and thus this would act as a huge challenge for MTV, an American brand (Cogan & Kelso, 2009, p. 33). However, this problem was overcome by MTV through entering into a partnership with the local based Arabian Television Network (ATN).  Ã‚  

Strategic Management Essay Example | Topics and Well Written Essays - 3000 words - 29

Strategic Management - Essay Example ividuals within a country’s population will have exactly the same characteristics, the cultural dimensions will colour the institutional and administrative arrangements that are made within the country, and will set the norms for behaviour.† Using your understanding of Whittington’s (2000) ‘Systemic School of Thought’, critically evaluate the implications of these cultural dimensions for international strategic managers at KFC in building productive relationships with the outside world. The performance of each industry in the global market is depended on a series of factors. There are industries where competition is extremely high and where the exposure to risks can be significant. Using strategic tools and techniques can help managers to control risks for their organization even if market pressures are strong. KFC is an important competitor in the global fast food industry. The firm is owned by Yum! Brands, one of the strongest rivals of the above industry. Managers in KFC have tried to use the continuous expansion as a strategy for securing organizational growth. This practice has been proved effective, at least up to now. From 2013 onwards, changes should be made in regard to the strategic planning process used in KFC. The use of well known frameworks, such as Whittington’s ‘Evolutionary’ and ‘Systemic’ Schools of Thought could help the organization to increase the effectiveness of its strategies and to strengthen its market posi tion. a) In the context of the process of strategic thinking and strategy formation, outline what SWOT and Porter’s Value Chain techniques are, and explain their practical relevance to strategic planners at Kentucky Fried Chicken (KFC) Corporation. In order to develop effective strategies managers in modern organizations use a variety of tools. Each of these tools responds to specific needs of organizations in terms of strategic thinking and strategy formation. In any case, it has been proved that firms of all

Fault-zone Properties and Earthquake Rupture

Fault-zone Properties and Earthquake Rupture INTRODUCTION Geological structures, specifically faults play a substantial role in the qualitative and quantitative aspects of hydrogeological processes (Bense, et al., 2006). Fault zones in the earth shallow crust ( A first-order description of fault zones commonly includes a fault core, which is surrounded by a damage zone from the hydrogeological perspective. The fault core, as the zone of the most intense strain, is generally found in the center of the fault zone, and identified the most of the displacement within the fault zone. Fault cores in different rocks are commonly zones of fault gouge and breccias (Evans and Chester, 1995; Caine et al., 1996; Evans et al., 1997). The damage zone has secondary structures such as minor faults and fractures extending into the foot wall and hanging wall, which take up the rest of strain within the fault zone (Bense, et al., 2013). The fault core and damage zone are surrounded by protolith that is relatively undeformed units which may contain joints not primarily related to the fault zone, and exists as a background deformation pattern (Forster and Evans, 1991; Caine and Forster, 1999). The main hydrogeologic properties of fault zones are believed to be highly anisotropic. Vertical or near-vertical faults are commonly described as being either conduits for horizontal flow along the fault, barriers to horizontal flow across the fault, or a combination of the both respect to the fault core conditions (Anderson and Bakker, 2008). The faulting mechanism and movement type is a significant parameter in the hydrogeological behavior of faults. Normal faults with tension mechanism have a greater ability to groundwater movement and conversely, reverse faults with compressive mechanism, are not proper pathways for groundwater flow. Reverse faults and strike slip faults generated by compression forces, so can act as an impermeable barrier against groundwater movement across the fault (Goldscheider, 2008). Various fault processes can reduce the permeability of the fault core and cause fault to behave as an impermeable barrier against groundwater flow in unlithified sediments. Tectonic sediment mixing in fault zones generally leads to a notable reduction of permeability (Faerseth, 2006; Rawling and Goodwin, 2006; Caine and Minor, 2009; Balsamo and Storti, 2011). The physical mixing of sediments with contrasting grain-size distributions can be expected to result in a more poorly sorted sediment mixture than any of the source beds, and for this reason sediment mixing leads to the efficient reduction of pore space and permeability in the fault zone. The degree to which permeability is reduced as a result of sediment mixing in unlithified sediments will depend on the contrast in permeability between the end-member beds. Heynekamp et al. (1999) report a reduction in permeability of up to six orders of magnitude as compared to the original sand layer, where sandy clay form in the fault zone a s a result of mixing between sand and clay layers along the Sand Hill fault zone in New Mexico, USA. The latter study further illustrates that mixing, from relatively homogeneous source layers, causes strong permeability heterogeneity in the fault zone because of incomplete sediment mixing. In addition to permeability heterogeneity, permeability anisotropy can be expected to be present in fault zones as a result of rotation of bladed sediment grains. Grains aligning preferably with the main fault dip have been observed in both lab-experiments on loose sands, and in naturally faulted sediments ranging from sand to gravel (Bense, et al., 2013). At the grain scale, the increased tortuosity of flow paths across the fault as a result of the realignment of oblate grains in the direction of the fault dip results in permeability anisotropy so that perpendicular to the shear zone, permeability can be up to two orders of magnitude lower than along it (Arch and Maltman, 1990). Where clay minerals are present in the sediment matrix, phyllosilicate framework bands will develop along which platy clay minerals orient in the direction of the fault zone andwill so facilitate the sliding of grains past one another possibly reducing grain breakage (Fossen et al., 2007). Clay smears often develop along fault zones cutting through clay beds. The focus onclay smear exists mainly because of their potential to efficient block across fault fluid flow (Bense and Van Balen, 2004). Clay smears have been described in stratigraphies characterized by unlithified sediments consisting of sand–clay alternations (Yielding et al., 1997). Cataclasis in unlithified sediments is the pervasive brittle fracturing and commination of grains (Engelder, 1974;Chester and Logan, 1986; Blenkinsop, 1991;Davis and Reynolds, 1996). The effectiveness of cataclasis occurring in unlithified sediments varies as function of grain composition, relatively weaker grains such as feldspars can be entirely crushed while stronger quartz grains show low intensity cataclasis characterized by the flaking of grains rather than their entire disintegration by crushing (Loveless et al., 2011; Exner and Tschegg, 2012). Permeability along cataclastic deformation bands in unlithified sediments with clay content is typically reduced more strongly, as compared to undeformed sediments, which is demonstrated by many field and laboratory permeability tests (Antonellini and Aydin, 1994;Fisher and Knipe, 2001). Permeability along cataclastic deformation bands is often anisotropic with the largest reduction in permeability perpendicular to the deformation band (Antonellini and Aydin, 1994; Sigda et al., 1999). Fluids carrying reactive solutes circulating through fault zones potentially can reduce permeability as a result of water–rock interaction and cementation (Zhang et al., 2008). To study the influence of the North Tabriz Fault (NTF) on the adjacent groundwater aquifer in Ammand area, the geologic information reported by the Geological Survey of Iran (1996), along with the hydrostratigraphic characteristic of aquifer drives from 57 well logs, were investigated. Well log data employed to correlate the sedimentary layers in order to clarify the type and structure of the region aquifers. Groundwater level and electrical conductivity (EC) of the groundwater samples have been measured in site. Finally, groundwater level isopotential lines along with flow directions and some hydrochemical analysis of 57 water sample were employed to prepare suitable maps which revealed the impact of the fault on the surrounding aquifer. THE STUDY AREA The Ammand area is located in the northwest of Iran and in the northwest of Tabriz City (Fig. 1). The Tabriz City is one of the large cities of Iran with more than 1.5 million inhabitants (Moradi, et al. 2011). The study area with 297 mm of average annual precipitation and 12.5oC of average annual temperature has a cold and dry climate according to Emberger classification method. Groundwater of this area as the main source of water supply was exploited for drinking and agriculture purposes. This area was crossed by a large and active fault (North Tabriz Fault) which belongs to the complex system that connects the North Anatolian fault system, located in Turkey, to the Alborz mountain range in Iran and accommodates both the northward motion of Arabia and the westward motion of Anatolia plates relative to Eurasia plate (Moradi, et al. 2011). The purpose of this study is to investigate the influence of the North Tabriz fault on the hydrogeological characteristic of the surrounding aquifer. GEOLOGICALSETTING The present-day tectonics of Iran is mainly the result of the complex tectonic system due to motion between the Arabian and Eurasia plates (Djamour, et al., 2011). The Tabriz area is part of the complex tectonic system result of the interaction between Arabia, Anatolia and Eurasia plates and comprising the complex system of faults (Sengoret al., 2005; McKenzie, 1972; Jackson, 1992). The North Tabriz Fault (NTF) is the most outstanding tectonic structure in the northwest of Iran with right lateral fault mechanism (Fig. 1). It is one of the most active faults in Iran which has a clear surface expression in most part of its length (Hesami, et al., 2003). It has an average strike of NW-SE over a length of more than 150 km and appears to be generally close to vertical in dip (Vafaei, et al., 2011).Right-lateral movement along this fault, documented by Berberian and Arshadi (1976) from the study of aerial photographs, which also can be seen clearly in the field (Karakhanian et al., 2004).NTF lineament in the area is easily recognizable in Miocene units (Fig. 2). Variety of geological formations around the study area according to their rocks composition and the effects of geological phenomena such as North Tabriz fault have contributed as the main role in the appearance of the area current morphology and hydrogeological characteristics of the area aquifers. Geological units of the area are consists of Pliocene gray Dacite in the north, Miocene gypsiferous red marl and sandstone layers that surrounding the area, Quaternary Travertine deposits in central part, which all of these formations have been covered by Quaternary alluvial fan deposits in most part of the area (Fig. 2).

Destination Marketing Report Essay

When selling a destination image is everything. A destination is all about image. If people can crack the motivation for a place as a destination they would make fortune. This answer will firstly discuss the image of what exactly a destination is. Perceived images such as those seen on a picture perfect postcard can generate money. Both urban and rural tourism try to recreate this and sell the destination as a product. This will be analysed secondly. Middleton (2001) defines a destination as the focus for a range of activities and a range of facilities required to support those activities. In other words the facilities in an area that act as pull factors to the tourist to attract them into the area. There are five main components to what destination is. The five components Middleton refers to are attractions and environment, destination facilities and services, accessibility of the destination and the price of the destination. Any person who comes into the destination whether it is for a day visit or overnight stay can be impacted by any of these components. Gibson and Neilson (2000) refer to assessing price based on the functional, quality, operational, financial and personal benefits. If a place is a certain price the tourist may view the destination as high status. The components that make up a destination can also act as the motivators for the destination. Natural attractions such as the sea and mountains which make up a destination can act as a physical motivator for the destination. The facilities and services which make up a destination can sell the destination as a cultural experience such as the restaurants and bars. Middleton (2001) refers that it is important to note that a destination is  not totally restricted to travel for leisure or pleasure. Other reasons include interpersonal reasons such as to be with friends and family or to escape, business reasons, conferences or union meetings and spiritual reasons. It can be noted that due to globalisation, distance is shorted and the world has shrunk therefore many destinations will all have the same assets and components this has led to the development of destinations as products. A destination as a product is trying to structure the tourist gaze otherwise the tourist may look the other way. Selling a destination as a product requires strong marketing strategies to be in place. However Middleton (2001) contradicts this statement when he suggests that not all visits to a destination are influenced by marketing activities. An example is people travelling by car privately to meet family and friends. Selling a destination as a product can give a place a competitive advantage. To do this Javalgi, Thomas & Rao (1992) suggest that it is important to market a destination based on how people will perceive the destination. As Pike (2005) refers to a place name by itself is not sufficient to sell a product as a destination. As a product a destination must try to appeal to everyone. There are many good ways a destination can be sold as a product. It can use the destinations assets the Physical motivators, cultural motivators, interpersonal reasons, business reasons, status and spiritual reasons. It can use symbols, infrastructure, growth and enterprise to market or the cultural cachet of throwing everything at the tourist. A destination as a product is multi dimensional. Middleton refers to a destination as not just one product but being based on three levels the core product, the tangible product and the augmented product. The view of the destination as one of these products will be relevant when establishing which way to market the product. This answer examined the notion of a destination as a product. It concluded that five elements make up a destination. A destination as a product must aim to be innovative, creative, proactive and competitive. It noted as a product it must try to appeal to as many people as possible and give the destination a competitive advantage. Part B Limerick city has many merits in terms of destination marketing. The area has a major asset with the river Shannon. The bridges in the city act as an area for viewing this scenery. The city has many well known landmarks and history which we saw while on the walking tour such as King John’s castle, Kings Island and the Georgian house and garden. The city has many hotels which are high in quality. The tangible aspect of this is the design of the hotels and the intangible aspects include the quality of service they provide, their reputation and their image. Limerick provides a range of different brochures to promote themselves and each contain picture perfect photos. The majority of these are free to tourists. The tourist office is open all year round to provide these and provide tourists with information. The use of branding and slogans seem to have a positive effect or the region. The slogan the spirit of Shannon for the time of your life is effective for overseas visitor as it makes reference to the river Shannon which is well known world wide. Branding helps link identity overtime. Limerick has a number of cultural merits to the location. The Hunt museum helps understand how people lived years ago form the different art and antiquity located there. Locals can also benefit form the Hunt museum as it is very educational. A major merit to the area is Shannon airport. This provides tourists with accessibility to the destination easily. The city has successful  infrastructure in and out of it with roads, airport, railway and marina. Transport is plentiful in and out of the city itself with numerous buses and trains accessing it. Taxi’s are also readily available. There are also a number of demerits in terms of destination marketing in Limerick. The signage in the city is quite poor. The tourist may have difficulty finding attractions. There is only one major built attraction the hunt museum. This is the cities main attraction which would only appeal to a certain number of people. It has an emphasis on education and heritage. This appears to be a problem with Limerick that it is over dependant on history and folklore there is no real main social attraction. They could put more emphasis on other facilities such as sports school, craft course, cycle hire and language schools to market the destination. Heritage is becoming mire old stream it i s no longer the power player that it used to be to attract people to a destination. A major demerit with Limerick city is the mental pictures created of Limerick city as a rough destination. It is in the news on a regular basis due to anti social behaviour, gang land violence and gun crime. In neighbouring Nenagh I was told in the cafe â€Å" They’d shoot you in Limerick† This gives a representation of the way some people view Limerick. This host of little images can turn people away Perceived images of Limerick can build up a bad image of a place that you may never have been to.

7 Army Values: the Standard Behavior of a Soldier Essay

Army basic training has two main stages in the process of building a Soldier. The first five weeks are to break you down, and the last five weeks are to break you down, building you into a Soldier. While a Soldier is being is being built they instill something called the Seven Army Values into you. The values are something that I lived by in the Army, and to this day I still live by them. I can take these values and apply them to everyday life. They are the standard for behavior, not only in the Army, but in any ordered society. Loyalty: â€Å"Bear true faith and allegiance to the U.S constitution, the Army, and other soldiers†. This can be applied to my role as a student as I will be loyal to my fellow classmates and teachers. In my personal opinion, Loyalty means being a person that others can count on, so when the time comes, I will be there to do what needs to be done. Duty: â€Å"Fulfill your obligations† Accept responsibility for your own actions and those entrusted to your care. As a student I will accomplish the task that needs to be done, no matter how much I would rather be doing something else. If I do not fulfill my duties on a regular basis, then those around me will have to pick up the slack, and any sense of loyalty begins to become tarnished. See more: Homelessness as a social problem Essay Respect: â€Å"Treat people as they should be treated†. How we consider others reflects upon each of us, both personally and as a professional organization. I will respect everyone in my class and also my teachers. I would want them to treat me the same way. With respect we can get a lot accomplished and complete things as a team. Selfless Service: â€Å"Put the welfare of the nation, the Army, and your subordinates before your own†. Selfless service leads to organizational teamwork and encompasses discipline, self-control and faith. In college and in life I will commit to go a little further, and get the job done right the first time. Honor: â€Å"Live up to all the Army values†. I will encompass all the values into one and apply them to everyday life as a College student and my life in general. I believe these values are important to live by. Integrity: â€Å"Do what is right, legally and morally†. Be willing to do what is right even when no one is looking. I have a real bad self conscience so I would not be able to cheat. I am an honest person and I will always be this way. Personal Courage: â€Å"Our ability to face fear, danger, or adversity, both physical and moral courage†. I will take responsibility for my decisions and actions and accept responsibility for my mistakes and shortcomings. I will try my hardest not to make mistakes but no one is perfect. These are the values that I live by every day. They are what I stand for. In everyday situations I can apply one of these values.