Music Store Business Plan - 9067 Words

1.0 Executive Summary 1 Chart: Highlights 2 1.1 Mission 2 1.2 Keys to Success 2 1.3 Objectives 3 2.0 Company Summary 3 2.1 Start-up Summary 3 Chart: Start-up 4 Table: Start-up 4 Table: Start-up Funding 5 2.2 Company Locations and Facilities 5 2.3 Company Ownership 6 3.0 Products and Services 6 3.1 Product and Service Description 6 3.2 Competitive Comparison 7 3.3 Fulfillment 7 3.4 Technology 8 3.5 Future Products and Services 8 4.0 Market Analysis Summary 9 4.1 Market Segmentation 9 Table: Market Analysis 10 Chart: Market Analysis (Pie) 11 4.2 Target Market Segment Strategy 11 4.2.1 Market Needs 11 4.2.2 Market Trends 12 4.2.3 Market Growth 12 4.3†¦show more content†¦MusicWest will gain a reasonably large percentage of market share in a short period by immediately differentiating ourselves from our competitors. We will establish our branding with our superior service and selection, the excitingly modern look of our retail environment, our hands on merchandising approach, and a series of ads with our motto: Stop Dreaming, Start Playing. Once in the store, our clients want to come back often for the special treatment they receive here and nowhere else. Although MusicWest may not become the biggest, our intention is to become a Must-Shop Destination for those looking to buy a new or used musical instrument in Sydney! Chart: Highlights [pic] 1.1 Mission MusicWest provides musical instruments to the community. We separate ourselves from our direct competitors by paying intense personal attention to our customers, and educating our clients about the products they need or desire before, during, and after the sale. We offer creative programs to reward customer loyalty, and we provide on-site repair services for the items we sell. We consider our staff our partners and insist they prosper equitably with the growth and success of the company. We will have the largest selection of School Band and Orchestral instruments in Sydney and will use that advantage to separate ourselves from the competition. 1.2 Keys to Success †¢ Establish a well-respected musicShow MoreRelatedApple s Mission Statement : Apple1739 Words   |  7 Pagesand managing resources properly. This can be seen throughout their mission statement. 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